Want to have stellar communication and social media habits? Want to perform online like the most well-known stars of business? Then you need to remember these important communication and social media habits of successful entrepreneurs. …
5 Communication and Social Media Habits of Successful Entrepreneurs
1. They Use Visuals Frequently
People like visuals, so make sure to use images on all of your posts. Whenever possible, an image will enhance traffic and social media interaction, making you more effective and more engaging with your audience.
2. Each Post is Adjusted to the Platform
Every entrepreneur who uses social media successfully knows that no two platforms are the same. A post on Facebook can’t be the same as a Twitter post. A post on LinkedIn can’t be the same as Instagram. To have the best success, you need to tailor each post to make sure it is effective on that specific platform.
3. They Use Failures as Well as Successes
Elon Musk is probably the most famous engineer in the world, and he’s not just good at building rockets and electric cars. He’s pretty good at social media too. One of his many skills is using failures as well as successes to build the brand.
During one failed rocket launch attempt, which resulted in a publicly documented crash, Musk tweeted “RUD = Rapid Unscheduled Disassembly.” He wasn’t hiding; he was using the failure to humanize and humor-ize.
4. They Use Social Media as a Funnel to Their Site
One thing that all entrepreneurs on social media should remember is that in the end you need to drive traffic to your site. Social media calls for avoiding the hard-sell, but you can still use techniques like inbound content, information, or special offers. This may be the most important of all communication and social media habits of successful entrepreneurs.
5. They Have Q&A Sessions
Few people can claim as much business success as Richard Branson. (He does own an island!) If you want to do social media like this business rock star, you can start by having Q&A sessions on Twitter with your audience.
You’ll need a large enough audience for a full session, but once you have a following, you’ll have the means for an effective, brand-building effort. (You can also ask for questions throughout the week or month and discuss them on your accounts during a session.)
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