The overall goal of inbound marketing is to encourage potential customers to visit your site by offering unique and engaging content. However, what’s the point of bringing in visitors if they don’t convert into real customers that support your business? While great content brings them in, high-quality calls-to-action, also known as “CTAs,” are designed to […]

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If you’re a business owner, drawing people to your website is one of your goals. And if you can bring many people to your website, that’s even better. But what then? Well, that’s only the first step. You also need to convert visitors into leads, and that’s where landing pages for businesses are so important. […]

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Years of research has shown us the best ways to make businesses successful. In addition to providing excellent products to clients and customers, success in business requires legwork and clever marketing techniques. Here are some of the top tips for building a successful marketing strategy. 10 Tips for Building a Successful Marketing Strategy 1. Identify […]

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Quality lead generation. It’s something all CMOs struggle with. You not only want the most leads, you want the best leads. You want leads that will actually convert into sales. And you want as many as possible. Inbound marketing is one of the most effective, but also misunderstood, lead generation techniques available today. Fortunately, we […]

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Call-to-action buttons are incredibly important to the overall performance of your inbound marketing content. If you’re going to succeed at making quality content that brings in leads, you need to understand the best practices for call-to-action buttons. … Best Practices for Call-to-Action Buttons • Use Time and Urgency Every car dealership in the country is […]

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You’d like to think that you’re so much better than your competitors that you don’t need to pay attention at all. But you know that’s not true. You have to give your strong competitors credit for knowing what they are doing too. Face it: one brilliant move on their part and they could leave you […]

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Inbound marketing takes time, commitment, and a clear strategy. Guided by the right principles, an inbound marketing campaign can lead to better brand awareness and increased revenues. The principles of a successful inbound marketing campaign bring greater chances for long-term growth. 4 Essential Principles of a Successful Inbound Marketing Campaign 1. Guided by Buyer Personas Buyer […]

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