Category Archives: Business Blogging

5 Communication and Social Media Habits of Successful Entrepreneurs

Want to have stellar communication and social media habits? Want to perform online like the most well-known stars of business? Then you need to remember these important communication and social media habits of successful entrepreneurs. …

5 Communication and Social Media Habits of Successful Entrepreneurs

1. They Use Visuals Frequently

People like visuals, so make sure to use images on all of your posts. Whenever possible, an image will enhance traffic and social media interaction, making you more effective and more engaging with your audience.

2. Each Post is Adjusted to the Platform

Every entrepreneur who uses social media successfully knows that no two platforms are the same. A post on Facebook can’t be the same as a Twitter post. A post on LinkedIn can’t be the same as Instagram. To have the best success, you need to tailor each post to make sure it is effective on that specific platform.

3. They Use Failures as Well as Successes

Elon Musk is probably the most famous engineer in the world, and he’s not just good at building rockets and electric cars. He’s pretty good at social media too. One of his many skills is using failures as well as successes to build the brand.

During one failed rocket launch attempt, which resulted in a publicly documented crash, Musk tweeted “RUD = Rapid Unscheduled Disassembly.” He wasn’t hiding; he was using the failure to humanize and humor-ize.

4. They Use Social Media as a Funnel to Their Site


One thing that all entrepreneurs on social media should remember is that in the end you need to drive traffic to your site. Social media calls for avoiding the hard-sell, but you can still use techniques like inbound content, information, or special offers. This may be the most important of all communication and social media habits of successful entrepreneurs.

5. They Have Q&A Sessions

Few people can claim as much business success as Richard Branson. (He does own an island!) If you want to do social media like this business rock star, you can start by having Q&A sessions on Twitter with your audience.

You’ll need a large enough audience for a full session, but once you have a following, you’ll have the means for an effective, brand-building effort. (You can also ask for questions throughout the week or month and discuss them on your accounts during a session.)

Get World-Class Communication and Social Media Habits of Successful Entrepreneurs with 602!

602 Creative Studio can enhance your online presence through websites, blog content, and more! With a team of experts and the knowledge to enhance your traffic, we are here to help you succeed online and in business!

Contact us today and find out how we can make your digital efforts more effective!

 

Is a Business Blog Important to Your Company?

There is much debate going on as to whether companies should create a blog page on their websites. Once upon a time, Facebook “likes” were the way to increase marketing efforts. But now, the Social Media Examiner report shows that almost 70% of companies across 104 industries have seen marketing results from Facebook decline almost 30%. May not seem like much, but that could really hurt success in marketing efforts.

As an example, click-through rates on ads on Facebook or other media are at about 0.1%. What’s worse, almost half of click-through traffic is accidental. Thought about print ads? That is showing even more of a decline in marketing success. Here is why a business blog is today’s choice for success.


Blogging is Sensible

A business blog makes perfect sense.  First, blogging is good for search engine rankings. Search engines love to see experts post valuable content. A blog page will also add another “indexed” page to your site. This will help your site start to appear in more search results.  Blogging can also boost the use of keywords so people can see how what they want and your site are linked. Blogging builds character and reputation. Last, blogging will help drive traffic to other pages on your site.  All of these “pluses” will enhance your overall sales.  Blogging shows search engines that your company is active in creating great content, which adds yet another notch to your result rankings.

Become Larger-Than-Life on Social Media

If you are active on social media, then you need to have a business blog as well. Blogs are a great way to share content and help others. It is an even better way to peak a person’s interest and attract more visitors to your site.  Blogging fortifies social media posts to show your know-how and expertise in your industry.  Blogging and social media are like peanut butter and jelly – they go hand-in-hand and create a way to share, foster feedback, and let you strut your stuff to your audience.

Blogs Show the “Real” You

A business blog acts like a window into your world. People can get to know you better in terms of you, your business, your products and services. People are able to get a “feel” for what you have to offer. Your “voice” speaks to them and they can really figure out if what you have to offer is exactly what they are looking for. Above all, blogging again shows your expertise and know-how for creating a unique customer experience.

Focus on the End Result

Having a blog page is also important because it keeps you “focused” about who you are and why you are blogging. Blogging helps you become a “leader” in your industry. Keeping your blog up-to-date, with fresh content, means that you are “on top” of what is going on in your industry. This all creates the persona of an industry expert and industry leader.

Most of all, the above reasons are the same advice you would get if you talked with HubSpot about a business blog! HubSpot is a true industry leader and expert when it comes to inbound marketing success. In one of their most recent surveys, 60% of businesses that blog get more traffic to their sites and enjoy more sales.


 

602 Creative Studio is honored to be a partner with HubSpot, so inbound marketing is a specialty of ours. The Team at 602 knows what it takes to create a website that ranks high in search engine results. The steps we learned and pass on for creating successful blogs has, over and over, delivered better sales results and a stronger brand presence. And, for you, that means more leads, more sales, and better business outcomes.

Visit 602’s Blog page for your chance to get a free download of The 30 Greatest Lead Generation Tips, Tricks & Ideas, as well as other information on how to succeed with blogging and inbound marketing.

 

What Should You Expect from an SEO Company?

If you’re struggling to get your website ranked well on search engines, hiring an SEO company or well-rounded inbound marketing company may be your best bet.

What is SEO?

According to Rand Fishkin, founder of Moz, “Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of the traffic that you earn through the organic results in search engines.”

What Should You Expect from an SEO Company?

Every SEO company will have different processes and procedures for onboarding & servicing clients. Furthermore, those processes and procedures will likely be, and should be, adapted to fit each specific client’s needs and expectations.

However, you should expect certain actions and services to be the standard practice for any SEO Company.

Note: If you’re working with an inbound marketing agency, like 602 Creative Studio, you can expect much than this bare bones approach to Search Engine Optimization.

1. Market Research

When you begin working with an SEO company, they will quickly start working on market research. During this time, they will be studying your specific business, similar businesses, businesses in adjacent markets, and market influencers. They will uncover trends and strive to learn as much as possible about your target audience.

2. Keyword Research


Once the SEO company has conducted ample market research, they will use their findings to build a massive list of potential keywords and keyword phrases for targeting. They will use a keyword planning tool, like HubSpot’s Keyword Planner, to find the most effective keywords & keyword phrases.

3. Kick-Off Meeting

The point of a kick-off meeting is to introduce key players, determine best means of communication, present market research findings and keywords, establish goals, and set deadlines for those goals.

If your working with a complete inbound marketing agency, they will likely provide all of your website and social media content, including well-planned, highly-targeted blog posts and social media publishing.

If you aren’t working with a full-service inbound marketing agency, the SEO company should, at least, provide content suggestions and/or a potential content calendar.

4. On Page SEO

Each and every page within your website should be optimized for search engines. A high quality SEO company will use their expertise and apply all ensure that all of the pages within your website are aligned with on page SEO best practices.

5. Link Building

The more links you have directed to your website; the more search engines will notice. But it’s not as easy as it seems. In fact, it’s quite complicated. A link building strategy should include content, connections, and collaboration.

Have no fear. Your SEO company will provide the guidance and/or services necessary to accomplish link building success.

6. Reporting

The means of communication, standards for reporting, and all deadlines should be made clear and agreed upon during kick-off meeting. Open communication and honest reporting should be expected from any SEO company

7. Adjusting

There is always room for improvement and any highly-detailed report will prove this to be true. Your SEO company should be willing and able to adjust their plan accordingly.

Inbound Marketing & SEO

As mentioned above, an inbound marketing agency will provide a full range of services aimed at not only generating leads and attention, but generating the right kind of leads and attention, through SEO, blogging, and social media management.

An inbound marketing agency will also help you turn those leads in customers by developing high-performance content offers, calls-to-action, and landing pages.

 

Link Building – Tips from an SEO Company

Links are an effective way to enhance your SEO strategy.

The more links you have directed to your site, the more search engines will notice, so generating links has become a major topic among digital marketers and SEO companies.

Links function like a vote. Each one says “yea” to your site, giving search engines a signal that your little piece of the web is worth checking out.

Link Building: Tips from an SEO Company

Link building can be tricky though. In the past, robotic methods that focused on generating thousands of automated links from low-quality sites were the norm.

Now, however, you need a real strategy that involves content, connections, and collaboration…

Quality over Quantity

One good blog article is better than 100 bad blog articles. If you want people to notice your material and link to your site, you have to give them a reason to act. Always focus on quality over quantity and you have the foundation for a fantastic link-building strategy.

Leverage Social Media

Social media is one of the top ways to increase links to your website, so using this free and far-reaching tool is simply a must. According to Moz, a leading search engine research team, social media “signals” (comments, likes, re-tweets, etc) are treated differently by search engines, but they are a factor in the link-building game nonetheless.

Guest Blogging

This is one of the most effective ways to get the quality links you want, but it’s not easy and it can be very time consuming. Essentially, you give a website or blog a piece of content in exchange for a link back to your site. This strategy also helps spread your public perception as an expert in the field, especially if you are guest-blogging on highly regarded sites.

For most guest blogs, you’ll also have control over the “anchor text.” This is the wording that goes into the link, and it’s a factor that search engines give particular importance to.

Testimonials

If you have loyal customers, you have the chance for testimonials. If you have testimonials, you have the chance for link building. Ask your best customers and clients if they would leave a testimonial on local and national rating sites. While they’re at it, would they be kind enough to leave a link to your site? A couple of links on popular review sites can go a long ways.

Internal Links

The goal of link building is to get connections from trusted sites. Why not your own? These types of links will be given a different priority than inbound links, but they will still register on a search engine’s radar. Plus, you always have control of the anchor text. Just be aware that you can’t load your site with internal links; that’s too much like spam, and search engines hate spam!

Respond to Comments

Engagement breeds linking, so the more you respond to comments and interact with your audience, the better your chance for inbound links. The nature of your interaction will depend on your business, but always remember to stay positive and engaging with your audience.

What You Can Expect from an SEO Company?

An SEO company can help with a lot of different campaigns, including link building, blogging, optimization, and more.

If you want to work with a leading SEO company, contact 602 Creative Studio today. We would love to be a part of your link building strategy!

 

3 Big Reasons Why You Need a Small Business Blog

In today’s fast-paced, hi-tech age, blogging is a key activity to promote your online business.  Most business owners and/or administrators have no clue how useful a blog can be or how to properly create and maintain their blog! Blogging is critical to leveraging and marketing your products and services.

Creating a blog is not all that scary or hard to do either, but that’s a blog post for another day. In this post, we will discuss the ‘why’ instead of the ‘how’.

I’ll be honest – it does take time and dedication to create the community and personal voice you want your customers to come to know and love! But if you look at the TOP THREE REASONS you need a small business blog for your company website, I think you will agree that it is a very useful tool.

1. A Business Blog Will Establish You As An Industry Expert

One way to become an industry expert is by sharing content that is relevant with your blog readers. Your blog content will help them realize that you are the only ‘go-to-resource’ that they need.  If your readers need have a question or concern, your business will be on the top of their mind and the first stop in their journey to find an answer. When they want to advance their own business or personal goals, once again they will turn to you and your ‘know-how’ in creating success.

A blog is also a good way to share important news about your industry while strengthening your online reputation. Positioning your company as the reliable source for industry current events and hot topics will further brand identity and customer loyalty. A blog will show others that you are a ‘real’ company, with style, personality, and not just some quick-pitch announcer out for a sale.

2. A Business Blog Gives Your Company A Voice and Personality

Blogging creates a place that lets you, your clients and visitors talk about new products and services. Everyone can comment on market trends or any new products and services that are out there.  It also creates a whiteboard that you can use to imprint your style on so people can see what ‘you’ are all about.

Blogs allow you to inject life into your online profiles. Once again, the interaction your blog generates shows that you are approachable, likeable, and that you are not just all ‘business.’  There is life on the other end of that website, with real people and real know-how.

We found an excellent article by Small Business Trends that will help you create a voice for your company through your business blog.

Every company has character, so if your company were a person, what type of character does it present and what would it be like? By presenting a consistent voice and personality, you are working to secure trust, which is a vital element in building customer loyalty.

3. A Business Blog Will Help You Target Potential Clients

While your blog does not directly market your products and services, it should be considered a vital part of your company’s strategic marketing plan. Your blog will help you get your name, your products and your services in front of clients that really need what you have to offer.

Take time to discuss the industry you work in. Let them know what is working and what is not working. Let them know that they are not alone when it comes to challenges. Have you developed any new metrics that help improve productivity? Use your blog to let them know what you found and how it worked for you. Create synergy with your potential clients in order to build and expand your marketing arena. Your blog is meant to inspire a connection between you and your potential clients. Use your blog to educate your audience and convince them to consider your products and services for purchase or for hire.

BONUS – Search Engine Optimization

Don’t forget – blogs are what Google looks for when reviewing websites, so blogging is another way to populate your website in those valuable search engine results.  Ranking high in search results has a huge impact on your company’s visibility will help you to draw in even more potential clients. You’ll find plenty of information on SEO at 602 Creative Studio Blog.

 

5 Basic SEO Techniques Everyone Should Know

Search engine optimization, or SEO as it’s now known, is one of the most talked-about subjects when it comes to marketing and online connections.

At it’s core, it’s nothing more than getting Google’s attention. But that’s kind of like saying football is nothing more than scoring touchdowns. Like football, there are many strategies, techniques, and plans that you can run, but not all of them will be successful.

There are advanced, detailed, highly-specific strategies, but there are also simple, basic, and essential skills that you must remember.

To stay with the football analogy, these are the blocking and tackling of SEO. No matter how advanced your plan, you can’t win without them.

As professional inbound marketing experts, the 602 Creative Studio team wants to share the 5 Basic SEO Techniques Everyone Should Know.

Consistent Posting

Google and the other top search engines want to see lively, active websites. Continually updating your blogs and sites with fresh content is an important and time-tested strategy. You don’t have to post something everyday, but a new article or updates to the content on your site at least once every other week is a good idea. Set up a calendar for posting content so you don’t let a month go by without a new piece.

Mobile-Compatible Websites

Five years ago, having a mobile-friendly site was a major advantage for your SEO results. Now it’s an absolute necessity. In April of 2015, Google updated their algorithm, giving a higher priority to sites that are compatible with mobile devices. Conduct a mobile audit and have a professional update your site to make sure it is ready for the mobile world of search engine rankings.

Social Media Signals Matter

Social media marketing continues to be an important element of any Search Engine Optimization plan. Search engines are taking notice of social media “signals” (likes, re-tweets, etc.) and if these signals are connected to your site in one way or another, it can mean good things for your search engine rankings.

Basically, if links to your site and blog are getting shared on social media, it tells the search engines that someone likes your stuff. And if one person likes it, maybe another will too…

Making SEO Part of the Entire Plan

From a macro perspective, you should make Search Engine Optimization a part of your overall marketing strategy, not just a compartmentalized department. This strategy ensures that every little activity has at least some search engine consideration. For example, if your company has a video marketing campaign, make sure the videos are uploaded with proper keywords and geo targets. It doesn’t have to dominate every campaign, but it should be at the table for every marketing discussion.

Focus on Quality First

According to Hootsuite, “Google is looking more at the kind of content you’re sharing with people, instead of the number of keywords you can shove into a blog post or website.” If nothing else, remember to focus on quality. Keyword-stuffing, link-building, and other SEO gimmicks are either long gone or fading fast, and the best way to generate traffic is through high-quality content that people actually want. Carpeting the web with arbitrary links doesn’t do you much good, but getting linked from reputable sites does. Sharing on Twitter and comments on your Facebook page help too. And how does this happen? Only through high-quality content.

Smart SEO from a Dedicated Team

Want to learn more about Search Engine Optimization? Contact 602 Creative Studio today and let us show you the benefits of a quality SEO campaign.