Every marketer or seller needs to understand the concept of the buyer journey. Why it’s important may seem complex, but it’s actually quite simple. Guiding your potential customers to the final purchase, a buyer’s journey that is meticulously crafted and finely executed will make your site more engaging and can lead to more business for your company.
Still wondering why you need to focus on the buyer journey? Then keep reading to find out. …
The Buyer Journey: Why It’s Important
More of the Buying Experience is Done Online
People are making more purchases online. In fact, some research shows that people are now purchasing more online than in person. And it’s not just the final purchase either. According to Lori Wizdo of Forrester, a business consulting and research company, roughly 74% of people conduct over half of their buying research online. This means that people are not only buying more online, but when they do purchase from brick-and-mortar stores, they are spending a lot of their time researching online before deciding on a product.
Keep People in the Sales Funnel
Understanding and revising your sales funnel for maximum success will help you close more sales and discover why people leave the funnel altogether, which can help to further modify and improve your funnel. The buyer’s journey can make the process easier and more efficient by providing useful information.
Creates Separation from Competition
A good buyer’s journey helps you create separation from the competition and gives you the opportunity to stand out. This is where good communication can be effective, such as live chat and FAQs. Your customer will likely have questions, and a good buyer’s journey allows you to answer them with honesty while enhancing your sales rate.
Gently Nudge to the Final Purchase
When someone is closer to the end of their buyer’s journey, you can gently nudge them to the final purchase. You certainly don’t want to be too aggressive (hence the word “gently”), but you do want to make sure you are giving your buyer added reason to make the final purchase. This is a great chance to give your potential customer information or messages that build trust and assurance, such as explanations of how your services work or guarantees for your products.
Learn More about the Buyer Journey and Why It’s Important
There is a lot to know about the buyer journey. Why it’s important is a complex topic, but when you work with 602 Creative Studio, we’ll help make your online marketing simple and straightforward.
With inbound marketing and design techniques, we can enhance your online profile and bring more attention and more conversions to your website!