Category Archives: Digital Marketing

Best Practices for Call-to-Action Buttons

Call-to-action buttons are incredibly important to the overall performance of your inbound marketing content. If you’re going to succeed at making quality content that brings in leads, you need to understand the best practices for call-to-action buttons. …

Best Practices for Call-to-Action Buttons

• Use Time and Urgency

Every car dealership in the country is currently offering a “limited-time” deal that will expire tomorrow. You better get going or you’ll never get a deal like that again! Well, maybe not, because next week they’ll be offering another “limited-time” deal.

Get the idea? They are using the time-tested sales technique of creating urgency. While you don’t have to be an aggressive car salesman, it never hurts to add a “now,” “today,” or “right away” into your call-to-action button.

 

• Eye-Catching, but Not Annoying

Your call-to-action button needs to catch the attention of your readers, but it can’t be gaudy, shouting, or visually annoying. Use colors that complement yet stand out from the rest of the page. Keep it large enough to get noticed, but not so big that it dominates the page and minimizes the content.

• Keep the Benefit Consistent with the Page Itself

It’s important to not confuse your messaging. For this reason, make sure your CTAs line up with the content on the page. For example, if you’re a kitchen designer and you wrote a blog piece about the benefits of an open-floor plan, your CTA should relate to that message, such as: “Let’s talk about open-floors today.” Then, the link could lead to a contact page.

• Test, Test, Test … Then Adapt

Even if you follow the best practices for call-to-action buttons, you still need to test the results and rework the strategy if necessary. Find out which CTAs are performing well and which are lagging behind. Is there a pattern? Is one location, color, or specific message the difference? A-B testing your CTAs will help you develop a strategy that works perfectly for your specific website.

Work with a Team that Uses the Best Practices for Call-to-Action Buttons

Want to learn more about effective calls-to-action? Want to enhance lead generation, both in quality and quantity? Then contact 602 Creative Studio and we’ll help you understand the benefits of inbound marketing.

With design, web writing, and analytics, we can enhance your online presence and create more leads for your business!

 

Benefits of Focusing on the Hobbies of Social Media Website Users

One of the most important factors in inbound marketing success is knowing your target audience. Through everything from personal contact to online analytics, you should know your buyer personas’ ages, genders, hobbies, general income level, career types, needs and concerns, and even their favorite social media websites.  It sounds like a lot, but with some research, discovering these factors in general is possible. But let’s start with the benefits of focusing on the hobbies of social media website users, as it’s one of the first steps in knowing how to reach them.

Benefits of Focusing on the Hobbies of Social Media Website Users

It’s well known that different social media websites attract different users. While it’s true that some, like Facebook, attract people of a variety of backgrounds, others attract a smaller sample of the population.

A man who enjoys golf, for example, might be attracted to Facebook groups that discuss how to improve your game. A high school senior, as another example, might be online researching the colleges with the best football teams.

Consider the product or service you are trying to market. Who are your most common customers or clients? Can you imagine them? OK, now when they are online, where do you think they spend the most time? Twitter? Instagram? Or is it more like Snapchat? Or Pinterest? In short, find out which social media websites your clients are using based on their hobbies and interests, and make sure they see your business’s presence right in front of their very eyes on those sites.

You don’t want to waste too much time or effort posting links to your blogs on Twitter, let’s say, when you sell a product geared toward people who are on Snapchat. Don’t completely neglect the other social media sites, of course, because it’s important to spread your name all over. However, focusing on social media website users’ hobbies will help you reach your prospective buyers directly.

Having a lot of general online users visit your site is great, but having people who are interested in your specific product visit your site is even better. The goal, after all, is to get your website visitors to sign up for your service or purchase your product, and people who are interested in your products are more likely to do so than the general public. That’s one of the main benefits of focusing on the hobbies of social media website users.

Importance of Social Media in Inbound Marketing

We’ve discussed the importance of social media in inbound marketing in many of our past blogs, but we can’t stress its importance enough. You can provide excellent services to your clients and keep your website up-to-date with new and exciting promotions or blog posts. All of that is great, but how will people know about the excellent services or exciting promotions? Something or someone must draw them to your site, and posting links to your website’s pages is one of the most effective ways to spread the word about your outstanding business.

Even if a targeted website user does not click on that link, your name is still out there. The next time that person needs a product or service that your business provides, therefore, he or she will think of you.

Contact 602 Creative Studio for Additional Information

Do you want to know more about the benefits of focusing on the hobbies of social media website users and users of other sites? Or do you want to know how you can clarify your buyer personas in order to make yourself visible on the social media websites they are using?

If so, let us know! We can be reached through our 602 Creative Studio website or by phone at 888-602-0197. We have years of experience that have taught us the best ways to find prospective buyers, and we would love to help you take advantage of those tips to help your business succeed.

 

Today’s Best Online Analytics Programs

All your work to keep your website active means very little if you can’t determine if your efforts are working. Luckily, there are ways to discover not only how much activity is occurring on your site, but also who is visiting it. Today’s best online analytics programs can tell you how often people are visiting your site, from where they learned about your site, their approximate ages, their genders and a lot of other information that will be useful in determining your buyer personas and how successful your site really is.

Today’s Best Online Analytics Programs

A countless number of analytics programs is available. One might be more informative than another, while the second one might be more user-friendly and less cumbersome than the first. Today’s best online analytics programs would offer you the best of both worlds: both ease of use and all the information you need. The programs also should be compatible with and responsive to any mobile device, including your phone – even providing you with notifications on-the-go.

Here are some top picks.

HubSpot

HubSpot is known as the leader of inbound marketing, and as such it offers analytics as well. Analyzing the progress of your website, after all, is a key to inbound marketing principles.

Google Analytics

Another leader in the online world, Google provides an analytics program that is easy to use. Like other analytics programs, it can compare your numbers over time – month-to-month, year-to-year or daily as needed.


Bit.ly

We find Bit.ly especially useful for shortening those long, ugly links before sharing them on your social media pages. The best part, though, is that it will keep track of how many people are clicking on that link.

Moz

While Moz is best known for keywords and search engine optimization, it also has analytics resources that allow you to go from exploring keywords to learning how much they are working.

TapClicks

TapClicks provides a variety of solutions in one, including automated reporting, dashboards and a library of widgets.

Chartbeat

Chartbeat is a favorite for publishers but can be beneficial for marketers as well, as it provides insights in real time. You can learn what is happening on your site at that very moment.

Deciding What’s Best for You

Some of today’s best online analytics programs are free, and that’s part of what makes them the best. Others provide a few free resources while you have to pay for others, and then others will cost you. To determine what specific information you need and the best resources to use for your business, ask us. We’ll help you decide what information you need – and what you could do without in order to avoid spending more than you must.

Better yet, just leave it all up to us. We can keep track of the activity on your website and make sure your current and potential future customers keep coming back.

Contact us through our 602 Creative Studio website or by phone at 888-602-0197. We’ll look forward to showing you how much you can learn through the use of today’s best online analytics programs.

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E-Commerce Shopping: Set Up Your Store for Success this Holiday Season

If you’re the owner of a small shop, you know what the holiday means for your business’s success. You need to make sure people know your business is the place to go for e-commerce shopping. There are many ways to set up your store for success this holiday season, and several are based on inbound marketing principles.

E-Commerce Shopping: How to Set Up Your Store for Success this Holiday Season

To set up your store for success this holiday season, make sure you take advantage of these inbound marketing principles.

• Identify your clients

You want to determine who your clients are and how to reach them. Does your business sell household kitchen appliances? Then your clients are the home cooks. Does your business specialize in online greeting cards? Then think about the people who used to walk into greeting card stores and set your sights on them.

• Keep your website active

Make sure you regularly update and post on your website in order to drive in traffic. If your website is the same every week, there’s little reason for people to come back. Give them something new to see. …

• Be visible on social media

… And then after you give them something to see, make sure they don’t miss it by sharing links to your website and its posts on social media outlets and through your email marketing campaign.

Make sure your blog posts include information about the variety of products you offer to your clients. That way, you can attract more customers who might be e-commerce shopping for multiple products. Maybe one of those shoppers is looking for basting equipment for that holiday turkey, while another is looking for recipes for that holiday meal. Make sure your prospective clients know you provide both the tool and the book.

• Go to your clients

As you are marketing on social media, go to the sites where those clients most likely will be. Consider their ages and their hobbies. If your business provides junior clothing for girls, you should try posting links to your site on social media sites such as Snapchat and Instagram, where those clients are probably looking. If you are the maker of kitchen gadgets, your clientele is probably a little older, so consider Facebook or Pinterest.

• Include the local community

People love to shop local. It’s a win-win: They can help their community while making their loved ones happy for the holidays. Make sure both you and your website are visible in the local community by doing such things as joining the local chamber of commerce.

• Don’t forget about your email campaigns

Don’t overwhelm anyone with emails, but email campaigns are still effective if you identify your prospective customers.

Send emails to customers who purchased your products during the last holiday season. See if they are interested in the same product again or an enhancement or upgrade to that product.

Look for Assistance

There are many ways to set up your store for success this holiday season, but it can be time-consuming. While you are focusing on e-commerce shopping products for your customers, let us at 602 Creative Studio ensure your business’s success.

Contact us through our website, by email at hello@602cs.com or by phone at 888-602-0197. We are here to answer any questions you might have or help you set up your store for success this holiday season.

Is a Business Blog Important to Your Company?

There is much debate going on as to whether companies should create a blog page on their websites. Once upon a time, Facebook “likes” were the way to increase marketing efforts. But now, the Social Media Examiner report shows that almost 70% of companies across 104 industries have seen marketing results from Facebook decline almost 30%. May not seem like much, but that could really hurt success in marketing efforts.

As an example, click-through rates on ads on Facebook or other media are at about 0.1%. What’s worse, almost half of click-through traffic is accidental. Thought about print ads? That is showing even more of a decline in marketing success. Here is why a business blog is today’s choice for success.


Blogging is Sensible

A business blog makes perfect sense.  First, blogging is good for search engine rankings. Search engines love to see experts post valuable content. A blog page will also add another “indexed” page to your site. This will help your site start to appear in more search results.  Blogging can also boost the use of keywords so people can see how what they want and your site are linked. Blogging builds character and reputation. Last, blogging will help drive traffic to other pages on your site.  All of these “pluses” will enhance your overall sales.  Blogging shows search engines that your company is active in creating great content, which adds yet another notch to your result rankings.

Become Larger-Than-Life on Social Media

If you are active on social media, then you need to have a business blog as well. Blogs are a great way to share content and help others. It is an even better way to peak a person’s interest and attract more visitors to your site.  Blogging fortifies social media posts to show your know-how and expertise in your industry.  Blogging and social media are like peanut butter and jelly – they go hand-in-hand and create a way to share, foster feedback, and let you strut your stuff to your audience.

Blogs Show the “Real” You

A business blog acts like a window into your world. People can get to know you better in terms of you, your business, your products and services. People are able to get a “feel” for what you have to offer. Your “voice” speaks to them and they can really figure out if what you have to offer is exactly what they are looking for. Above all, blogging again shows your expertise and know-how for creating a unique customer experience.

Focus on the End Result

Having a blog page is also important because it keeps you “focused” about who you are and why you are blogging. Blogging helps you become a “leader” in your industry. Keeping your blog up-to-date, with fresh content, means that you are “on top” of what is going on in your industry. This all creates the persona of an industry expert and industry leader.

Most of all, the above reasons are the same advice you would get if you talked with HubSpot about a business blog! HubSpot is a true industry leader and expert when it comes to inbound marketing success. In one of their most recent surveys, 60% of businesses that blog get more traffic to their sites and enjoy more sales.


 

602 Creative Studio is honored to be a partner with HubSpot, so inbound marketing is a specialty of ours. The Team at 602 knows what it takes to create a website that ranks high in search engine results. The steps we learned and pass on for creating successful blogs has, over and over, delivered better sales results and a stronger brand presence. And, for you, that means more leads, more sales, and better business outcomes.

Visit 602’s Blog page for your chance to get a free download of The 30 Greatest Lead Generation Tips, Tricks & Ideas, as well as other information on how to succeed with blogging and inbound marketing.

 

How to Choose the Right CRM for your Business

You have so much going on regarding data management and customer service that you feel like you’re juggling way too much at one time. You feel that having all these resources in one place would make so much more sense, and you’ve been hearing about customer relationship management, better known as CRM, systems. So what is CRM? And how would you choose the right CRM for your business?


What is a CRM?

CRM, or customer relationship management, refers to software that lets companies track every interaction with current and future customers. CRM is a catch-all term for any system that allows this kind of tracking.

A CRM’s capabilities vary from system to system. Almost all CRMs can store prospect and customer contact information. Some can log calls and emails sent to prospects, pull in prospects’ social media profiles, and include space for users to enter additional information.

More sophisticated CRMs can enrich prospect information, allow for the scheduling of meetings within the app, visually display a sales team’s pipeline, and provide sales forecasts.

Regardless of the features in place, the goal of implementing a CRM for your business is to create a system that your company (most often the company’s sales and marketing teams) can use to more efficiently and effectively interact with prospects or customers.

Types of CRM

There are many hundreds of CRM systems. They can be created with different themes or models in mind, such as operational, sales force automation, analytical, collaborative, campaign management and sales intelligence models.

According to softwareadvice.com, one of the leading CRM systems in 2016 is Salesforce.

Some of the other systems that we believe are the best in the business include Zoho, Sugar CRM, Insightly and HubSpot. At 602, for example, we use HubSpot CRM, as we believe it is the best service out there, and it is the perfect tool to help us fulfill our clients’ needs.

Some programs might contain more than you need, so there is no need to spend more on the program than necessary. Other programs might not provide enough resources for what you hope to accomplish. Identifying your specific needs can help you choose the right CRM for your business.

 

Choose the Right CRM for your Business

In order to choose the right CRM for your business, consider these tips, courtesy of organizations including HubSpot.com and SugarCRM.com.

1. Make sure it can meet the growing needs of your business.

The right CRM for your business would provide you with the flexibility you need to add customers as your business grows. Your CRM should be dynamic and scalable.

2. Look for a productive CRM.

A key to help you choose the right CRM is to find one that is not overly complex. The right CRM provides access to relevant customer intelligence quickly. Look for a CRM that makes your business more efficient and helps your employees become more productive in their sales and customer support efforts.

3. Go for a SaaS-based solution.

According to HubSpot, 41 percent of all CRM systems sold in 2013 were SaaS (software as a service) based. Cloud-based service providers use a subscription-based business model, which means the initial investment you make in the CRM service is at the lower end of the scale. You can scale up the subscription package as your needs change. Also, the third-party provider is in charge of maintenance and upgrades. All you need to do is focus on leveraging the maximum potential of the CRM.

4. Try before you buy.

Make sure you try out the software so that your team can judge its features and benefits. The right CRM for your business would meet the highest standards of usability and can integrate seamlessly into your business’s existing IT environment.

In addition, the system would provide users with the best experience whether they are using smartphones, tablets or laptop computers.

5. Know your own budget and requirements.

When deciding on a CRM system, consider your business’s integration, support, vertical market, feature, financial and vendor requirements.

Budgetary concerns also will factor into how you would choose the right CRM. While some businesses’ resources are constrained, others can take a longer-term view of the financial aspect of the CRM investment. The CRM market now supports both types of customers.

6. Consider ROI.

The right CRM for your business would help you improve its profitability. If you know how you are going to measure the ROI of the CRM, you will be able to buy a product with features that deliver on your goals.

7. Research the vendor.

Make sure you have every detail available about a vendor, including the vendor’s experience, expertise, partnerships with big companies and maintenance and support levels.


There is a lot to consider. If you need a team to help you, we are here to answer your questions. Contact us at 1-888-602-0197.

 

7 Innovative Marketing Ideas to Try in 2016

The world of marketing continues to change, and if you want to stay on top, you need the best strategy. Everyone from local real estate agents and attorneys to world-wide, publicly-traded companies needs to have new and innovative marketing ideas for 2016.

7 Innovative Marketing Ideas

If you want to make the most of your marketing efforts in 2016, give these ideas a try.

1. Start “Vlogging”


Content is king, and everyone knows the importance of blogging, but have you thought about adding video to your SEO arsenal? Search engines are in the business of giving people what they want, and video is in high demand. Video may not be new, but it’s an under-appreciated yet innovative marketing idea that you can implement in 2016.

2. Create a Social Media Contest

If your social media engagement is stuck on the launch pad, help it take off with a friendly social media contest. There are many types of contests you can run, with prizes ranging from cash and products to simply having a customer’s photo used as the company banner for a day.

So what type of contest should you run? You could have a photo caption contest, where your social media friends give funny captions and your team gets to pick the best. You could also create a photo contest, allowing people to submit photos related to your product or service. Once again, your team or social media head gets to pick the winner of this innovative marketing idea.

3. Shift Your Content Marketing Style

This is less of a single innovative marketing idea and more of a shift in mindset. It’s time to get crazy about content. In 2016, stop limiting yourself to ideas that directly address your industry or help promote your services and broaden your horizons. Give people a reason to come to your blog (or vlog) by adding informative, engaging, and innovative content.

Start experimenting with innovative marketing ideas like DIY information or best practices. Think about what questions your customers are always asking and what topics affect your industry. Shift the focus of your articles away from your business and on to your customers and you’ll find more readers and better engagement.

4. Monitor Customer Reviews

According to a study from Zendesk, 88% of customers are influenced by online reviews. This means that businesses can’t afford to ignore customer reviews, and you need to watch sites like Yelp, ConsumerReports, and even Google. You should also monitor your social media posts for comments and reviews from customers.

How should you address these reviews? If they are positive, a simple thank you and “can’t wait to see you again” will do. If they are negative, however, things get tricky. Engage with these commenters in an apologetic way that focuses on solving the problem. You can’t always please everyone, but showing that you want to help at least demonstrates to customers that you are listening and want to make it better.

5. Give a Behind-the-Scenes Look

Remember those videos we talked about? One of the best ways to demonstrate your business is to create a behind-the-scenes look at your company. This will allow potential customers to see your high-quality facility, the smiling faces of your staff, and your product or service in action. It gives new customers some reassurance because they know, at least in a small detail, what they are getting or who they are working with.

The National Retail Federation says that behind the scenes looks are one of the best marketing ideas. You should seriously consider emulating this tactic, which was used successfully by Khol’s to generate buzz for a new clothing collection.

6. Create a Membership Club

Some businesses lend themselves to membership clubs better than others, but that doesn’t mean you can’t create one. If you run a food or beverage business, like a cafe, restaurant, coffee shop, or craft brewery, a membership group is a homerun. For any business, however, you can give members discounts, special offers, and top priority for new products.

Nearly all businesses can have a membership system, creating a sense of loyalty and community among like-minded people; people who hopefully keep buying from you!

 7. Switch to Inbound Marketing

The inbound marketing methodology is all about ditching your disruptive, traditional marketing tactics of the past and replacing them with proven marketing efforts that actually speak to the people you are trying to reach. You’ll establish buyer personas, create content offers that add value and landing pages and forms that are designed to convert website visitors into leads and leads into customers.

Get More Innovative Marketing Ideas for 2016

Contact Phoenix inbound marketing agency, 602 Creative Studio, to learn more innovative marketing ideas and inbound strategies. Let us help you generate leads online and grow your customer base.

 

Keyword Research – Tips from an SEO Company

You know that content is king, but do you know where to start.

Creating a game plan for landing pages and blog content can seem like a daunting task, but if you take it step-by-step, it is much easier than you think.

The first step is finding the right keywords. Through basic research and a little inward thinking, you can find the perfect keywords to make your content soar…

Keyword Research Tips from an SEO Company

Start by Looking Inward

This is the foundation of your keyword search. Start by looking at your business or services and make a list of potential words that can be associated with your company. For example, a tire shop will obviously start with “tires.” (Brilliant insight, huh?) But they can go even deeper with “tire repair” “rotation” “wheel balance” or “flat tire.”

Taking a good look at your business and creating a list of relevant keywords, regardless of rankings, potential, and other analytics, is the first step.

Use Google Word Suggestions


When you type a search into Google, the site will automatically bring up suggestions for your search. Use this feature to your advantage. Google offers this feature based on what other people are looking for, so when you see a suggestion that relates to your business, mark it down as a potential keyword for your content. Wordstream, a fellow SEO company, also suggests using an underscore during searches, which Google will fill in with the most relevant or popular words.

Look at Google’s Related Keywords

Want even more suggestions for keywords? Use Google’s related searches. If you sell fishing rods, enter that keyword into Google and scroll down to the very bottom of the page. You’ll find a box titled “Searches related to fishing rods” with eight different suggestions. As of writing this article, Google’s suggestion include “fishing rods for kids,” “fishing rods reviews,” and “bass fishing rods.” Hey, those are three good ideas for a blog post! Once again, you’re using Google to key in on the most popular keywords, or in this case, long-tail keywords…

Put Some Effort into Long-Tail Keywords

If you’re going to do some keyword research, you need to understand the basic concept of “long-tail keywords.” Long-tails are phrases or groups of words that are more specific and detailed. Generally, long-tail keywords are used by a consumer who is deeper in the buying process.

For example, if someone is searching for “Ford F-150,” they may be curious about the new model, looking for basic information, or simply researching the pickup’s history. However, if someone is searching for “2016 Ford F-150 Platinum price,” they are more likely to be seriously considering a purchase. Identifying and locating long-tail keywords helps you target more motivated buyers.

Often the most effective long-tail keywords will be your service plus “in (your town or area).” Going back to our tire shop example, if they were in Lansing Michigan, an obvious long-tail would be “tire repair in Lansing, Michigan.” Simple, right?

Use Research Sources for Gauging a Keyword

The truth is, not all keywords are the same. Some are highly competitive and dominated by major brands.To be frank, you have very little chance of top rankings with these. A car dealership in Billings, Montana has little chance of first-page rankings for “Ford F-150,” but they may have a chance at ranking for “trucks for sale in Billings.”

Determining which keyword is best is often the most challenging task. If you are using HubSpot’s innovative software, then you’ve already got everything you need to find the right keywords. Otherwise, Moz, one of the leading search engine research companies, suggest using four tools, Google Adwords, Google Trends, Microsoft Bing Ad Intelligence, and Wordtracker’s Keyword Demand to gauge the potential for each keyword.

The key (pun intended) is to find words that have high searches with low competition.

What to Expect from an SEO Company

Looking to work with an SEO company? You should expect help with keyword research, on page SEO, off page SEO, analytics reporting, and so much more.

Contact 602 Creative Studio today to learn more about our complete SEO and digital marketing services.

 

How to Increase Traffic to Your Company Website

From raw startups to seasoned market leaders, everyone wants to drive more traffic to their website. It’s been studied, hypothesized, tested, and proven that growing your internet presence and bringing more traffic to your company webpage will result in higher brand awareness, customer trust, and sales.

The majority of businesses and organizations understand this and created their websites years ago, but many are still in the dark ages when it comes to improving their company pages to increase traffic.

Optimize for Search (SEO)

Search Engine Optimization, or SEO, describes the process of enhancing a website or webpage for more visibility on common search engines without paying for traffic.

Search engines, like Google, have specific algorithms that determine the placement of a website on their search results page. The goal of SEO is to improve your search engine ranking for targeted keywords.

Learning and implementing the SEO best practices like those mentioned in our previous blog, can result in better brand awareness and will increase traffic to company website.

The 5 Basic SEO Techniques that Everyone Should Know are listed below. More detailed information can be found in our previous blog post.

  1. Fresh, Consistent Posting
  2. Mobile-Compatibility
  3. Create Social Media Signals
  4. Consider the Bigger SEO Picture
  5. Focus on Quality Content

Design for Usability

If Search Engine Optimization is what brings visitors to your website, a simple, thoughtful user experience is what keeps them there.

Thanks to technical advances, our society impatient. We expect to find what we are looking for quickly and with ease. If your website is difficult to navigate or too busy for concentration, you risk losing the visitor’s attention and a potential customer.

There are a few rules for web design that everyone should learn and implement.

  1. Well-planned navigation
  2. Stay consistant with design
  3. Simple, legible typography
  4. Don’t go crazy with color

Create Quality Content

“Content is King.” That’s what they say. Creating quality content that your company’s target audience actually wants to read and/or see is one of the very best ways to drive traffic for a few important reasons.

  1. Search engine optimization: As mentioned above, consistently posting content to your website will improve your SEO rankings. For best results, create content that is easily understood and speaks to specific pain points that your customers may have.
  2. Establish your company as the authority: What better way to show off your knowledge and become the expert in your field than with an up-to-date blog?
  3. Encourage communication and rapport: Up-to-date content gives your customers something to talk about and opens the line of communication between your customers and your company.

Convert Visitors into Customers

With the use of targeted calls-to-action, thoughtful landing pages, strategic forms, and nurtured email lists, you can take your current customer base and watch it grow exponentially. This approach is part of the inbound methodology created and coined by our partners at HubSpot.

Increase Traffic with an Inbound Marketing Agency

Let the experts at 602 Creative Studio turn your company website into a well-oiled marketing machine. Call or visit our website anytime for a free quote.

 

Social Media Marketing Strategies that Should Disappear with 2015

What’s your Social Media Plan?

For businesses and organizations, having at least some presence on social media is no longer just a nice addition to your marketing strategy, it’s a crucial tool for getting people’s attention and gaining the trust of potential customers.

However, social media marketing is tricky. Compare it to marketing on television, for instance. When someone watches TV, they fully accept that commercials are coming. They might change the channel or get annoyed by specific ads, but the mere presence of these commercials is not upsetting to most people.

On social media, however, advertising annoys. Social media users want to talk with family, engage with a community, and catch up with old friends. They don’t want to be sold to and they don’t want to be annoyed.

Let’s take a look some social media marketing techniques that you should avoid so you can have more fans and receive more engagement…

Social Media Marketing Strategies that Should Disappear with 2015

Over Use of Hashtags

Hashtags are an effective way to organize your tweets and posts into relevant categories, but they have been getting used far too much lately, clogging up posts and making tweets unreadable. A good policy is one to two for every post, and always stick to hashtags that are relevant to the content.

Buffer created an informative, scienific article on the topic of hashtag use in social media marketing. We think you will find it helpful.

Relying on Automated Everything

Some of automated social media techniques are on life support, but some can still be used by social media marketers and other users. Direct messaging is one technique that can still be used effectively, but it needs to be constantly monitored to make sure it is delivering the right messages to your followers.

One automated tool that is getting its last rites is auto-follow programs, which automatically follow anyone who follows you. This presents a hazardous situation, as any profile, no matter what their message or theme, is automatically associated with your profile.

Repeating Your Content Over and Over and Over…

It’s okay to share the same link to your new blog post on Facebook and Twitter, but you don’t need to share it in the morning, share it at lunch, and then share it again in the afternoon. That will just annoy people.

Getting the most from every piece of content is essential, but don’t overdo it. Also, if you are creating content for both your blog and publishing it in LinkinIn, make sure the content is unique so you don’t have repeat content, which can pull down your Search Engine Optimization (SEO) results.

Over Sharing Content that Praises You

It’s human nature; we all like to be complimented. We also want others to know that we have been complimented. For businesses on social media sites, sharing testimonials, customer reviews, posts, and even news that praises the team seems like a smart idea. But you have to remember that too much of this can come off as plain advertising, which people don’t want on their social media sites.

It’s okay to share or repost a complimentary comment every once in a while, but a better technique would be to turn the tables on the customer. When someone says, “Great job, thanks for the service,” you turn around and say, “thank you for letting us help.” You draw attention to the compliment and increase your engagement in one reply.

Social Media Marketing Done Right

Want to learn more about effective social media marketing? Contact 602 Creative Studios today; we’d love to chat with you!