land in your inbox every day? Between newsletters, discount offers, invitations, and notifications, you likely receive dozens – if not hundreds – of emails every day. You’re not alone, as the average user, according to Text Request, receives 88 emails per day. If you’re creating an email campaign, this creates a challenge. How can you rise above the clutter and send emails that actually get people’s attention? … You can start with good subject lines. But as we all know, writing the perfect subject line is never easy. If you’re wondering how to create intriguing subject lines for your email campaign, we’d like to help!
How to Create Intriguing Subject Lines for your Email Campaign
Focus on Brevity
In today’s busy world of log-jammed inboxes, people want short messages with to-the-point content. With that in mind, your first focus should be writing as short of an email subject line as possible. Just look at the successful reelection campaign messages for President Obama. Some were only one word, and no matter what your politics, you can’t deny that he did an excellent job of connecting with people.
Personalize Whenever Possible
Adding in personalization, especially a person’s first name, gives the email message a warm, friendly appeal. If your email campaign template allows, be sure to plug in people’s names, which will grab their attention and improve click-through rates. This is one of the best tips on how to create intriguing subject lines for your email campaign.
Start with a Specific Verb
Whenever possible, use an action-oriented verb that inspires people to click the email. Subject lines with verbs are enticing and interesting, and will give your message a sense of urgency.
Be as specific as possible, and try to use verbs that imply action, such as “run,” “dine,” or “ride” over more passive or indirect verbs like “enjoy” or “relax.”
Create Urgency with a Reference to Time
Adding one reference to time in your email can help you improve the sense of urgency and enhance the click-through rate of your message. “Now” and “today” are common for adding urgency, but you can also add “24 hours” or “ending soon.” As long as you create some sort of ticking clock in the reader’s head, you’re on the right track.
Use Numbers to Generate Interest
Adding digits to your message can make it more interesting and will also help it appear informative. It can reference your user numbers, successfully completed jobs, or years in business.
Need Additional Suggestions? Then Contact 602 Creative Studio!
602 Creative Studio can help you reach successful results with your email campaign. Contact us today to learn more about how to create intriguing subject lines for your email campaign.
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