Category Archives: Lead Generation

Most Common Lead Generation Questions from CMOs

Quality lead generation. It’s something all CMOs struggle with. You not only want the most leads, you want the best leads. You want leads that will actually convert into sales. And you want as many as possible. Inbound marketing is one of the most effective, but also misunderstood, lead generation techniques available today. Fortunately, we are here to answer all of your lead generation questions. …

Most Common Lead Generation Questions from CMOs

Should I Buy Leads or Generate Them Organically?

You can do both, but as you’ll discover, generating organic leads through inbound marketing is much more effective. Purchasing leads, such as email addresses, can ruin your email deliverability and harm your IP reputation. Besides, sending emails to unsolicited, purchased leads can get your address marked as spam.

Do I Need Different Content for Different Stages of the Buyer’s Journey?

Yes! While some visitors on your site might be ready to purchase immediately, most will need a little hand-holding. They’ll need a chance to learn more about your products or services, and creating content that answers many different questions, from broad to focused, helps you attract leads from many different stages in the buyer’s journey, also known as a marketing funnel.

How Long Should My Contact Forms Be?

Depends. Many businesses have forms that are too long. Some have forms that are too short. If they are too short, you’ll likely get more leads, but the quality will drop. Too long and you’ll get fewer leads, but with more consistent quality, detail, and reliability. It really depends on your goals, and finding the best method takes a trial-and-error approach. If you need more leads, shorten them up; if you need better leads, make them longer.

Think of it this way: every field in your contact form will drive away some customers. So for every field, ask yourself: “Is having this information worth losing a few leads?”

How Long Does it Take to Generate Leads from Inbound Marketing?

Also depends. Predicting the first lead from inbound marketing is difficult, if not impossible, but leads can be generated with the first article. Inbound marketing, however, is not a quick-fix to your lead problems. It’s a slow-cooker for leads, not a microwave. In all reality, it can take up to three months or more to realize a significant increase in leads, but the leads you get from these efforts will be more effective; they will be quality leads!

Can I Create Inbound Marketing By Myself?

Certainly! You can also do your own accounting, draft your own legal documents, and manage your own human resources. But these are best left to the experts. This is one of the common lead generation questions from CMOs, and using a team that understands the basics of inbound marketing, as well as the principles of good writing, helps establish a consistent pattern of high-quality, focused content.

If you have the company resources or personal background to create top-notch content, then give it a shot. Most companies, however, will benefit from working with an inbound marketing team, especially at the beginning of the process.

Have More Lead Generation Questions? Then Contact 602 Today!

Want to learn more about inbound marketing? Are you a CMO struggling to create high-quality leads for your sales team?

Contact 602 Creative Studio to learn more about the effectiveness of consistent, professional inbound marketing!


6 Tips on How to Generate Business Leads through Inbound Marketing

Not every lead is created equally. Some ways to generate business leads through inbound marketing have proven successful, but other ways could be more harmful than helpful.

You do want to generate as many leads as possible, but you want the right leads – namely, people who are interested in your product.

6 Tips on How to Generate Business Leads through Inbound Marketing

1. Define your Buyer Personas

One of the first steps is to define your buyer personas. Determine who your ideal customers are. It’s important to be specific about what your buyer personas want in order to make sure you’re targeting the correct people.

2. Find your Prospects

As you are defining your buyer personas, one of the factors you should include is which social media resources they are likely to be using. Also specify which websites they may be perusing for a purchase or which social media “groups” they would possibly follow. Then, make sure your links to blogs and other resources on your website reach them.

3. Once you Find your Prospects, Get Them to Come to You

Not only do you want to reach them, but you also want to peak their curiosity. Give them a reason to click on your blog or advertisement, and then once they’re on your site, make sure they have the option to give you feedback so that you can reach out to them at a later date if necessary.

4. Give Them What They Want

Most of all, do what they expect you to do: Offer them excellent products and great customer service at a reasonable price. Once people click on a link to your page, they should find what they were looking for. From there, they can decide if they want to sign up for your services or purchase your products.

5. Track your Online Reputation

You will see both the good and the bad online. It’s natural to get some bad reviews. The trick is to respond quickly and resolve the issue if possible. On the flip side, if you get those outstanding reviews, consider using them as public relations opportunities.

6. Use Email Wisely

A good way to generate business leads through inbound marketing is through your email marketing campaign. However, you want to be very careful where you send those emails; send them to your prospects and not to the general public. Once you appear as if you’re “spamming” email inboxes, you will start to harm your online reputation.

Contact 602 Creative Studio

If you want additional tips on how to generate business leads through inbound marketing, reach out to us! We can help you start your campaign or answer questions.

We can reached through our 602 Creative Studio website or by phone at 888-602-0197. With your excellent products and our marketing services, we will be excited to see how much your business will succeed.


3 Creative Lead Generation Ideas

At its most fundamental, inbound marketing is about offering two factors: information and entertainment. In almost all cases, the most successful pieces of inbound content offer some combination of the two. To get attention in a crowded online world, you need to be unique and creative. With that in mind, here are three creative lead generation ideas that you can use to bring more attention to your site. …

3 Creative Lead Generation Ideas

Make a Video that Answers Your Customers’ Most Frequent Question

What do your customers want to know? Is there a question that pops up over and over and over again? Are you getting tired of giving the same answer? Save yourself and your customers some time by answering the questions with a short, informative, and engaging online video.

Think about it: If people are asking you this question, then other people are surely looking for the answer on Google, Yahoo, or Bing. Why not put the answer online and let the leads come flowing to you?

Create a Quiz About Your Industry

Everyone loves to test their knowledge, and a quiz will generate interest and keep people entertained. A quiz, which can be one of the most creative lead generation ideas, is something that you can share in your social media profiles and use to bring in leads through contact forms and email subscriptions. You can create quizzes through easy-to-use platforms that are readily available online, such as and Use information about your industry (just don’t make it too challenging) and let people test their knowledge.

You can also use these template quizzes and surveys to allow people to filter themselves toward a certain product offering. For example, with a little creativity, you can create a quiz that tells people their best kitchen design style.

Bust a Business Myth

Is there a common misconception in your business or industry? One of the best ways to get attention for your content – and potential leads for your business – is to bust the myth wide open. Since we write a lot of content for our clients, we’ll bust a myth in our little corner: It’s okay to start a sentence with “but.” But it should only be done under special circumstances, and it has to relate to the previous sentence. (See what we did there?)

If you think about it long enough, you’re sure to find a common misconception in your specific industry. This will be a great opportunity to improve your reputation as an expert in the field.

Get Creative Lead Generation Ideas with Marketing Experts!

Want more creative lead generation ideas? Contact 602 Creative Studio today, and we’ll develop a game plan that includes informative content, entertaining articles, and effective results.

From blogs to web design to analytics, we’ll help you become more successful in the crowded online world.

5 Ways to Maintain Relationships with Customers

With all the work that goes into gaining customers, you do not want to lose them after just one transaction. Sure, you might be able to continue attracting customers for that one transaction over and over again, but in order to actually grow your customer base, you need to keep your existing customers. Even if your business is based on one transaction – such as the purchase of a house – you still want to keep that communication open so that the client refers you to someone else. Some of the ways to maintain relationships with customers are clearly beneficial, and simply put, keeping up with your customers is the right thing to do.

Ways to Maintain Relationships with Customers

1. Start with the Basic Follow-Up

One of the first things to do is to simply check on customers after the purchase or transaction.

It can be a matter of congratulating them with a greeting card or phone call, or you can check to see how satisfied they are with the transaction. Ask them how much they love that new house, for example, or see if the car that you repaired is running as it should.

Be sure to let them know that they can reach out to you anytime with questions, comments, compliments or concerns.

2. Compile more formal surveys

Follow up with customers or clients with satisfaction surveys. Ask them how satisfied they are with the product, what they thought of the representative of the business and how they felt about the related costs.

If you notice a negative pattern, such as with a certain employee, take actions to correct it. When you do so, you can possibly win that customer back. Otherwise, you can avoid repeatedly losing future customers. If your customers come back with rave reviews, keep it up, and even consider enhancing your practices in that direction.

Then, turn those positive reviews into public relations opportunities or to enhance your website presence.

3. Communicate with others in your business as well

Sit down with other members of your business to discuss their relationships with their customers. When you discuss ways to maintain relationships with customers with your employees or coworkers, you can bounce ideas off each other. In addition, members of the team can learn more about each other’s clients, so they can better serve those customers overall.

4. Continue to follow up with customers

You don’t want to overwhelm your customers, but consider following up with them regularly as appropriate – maybe once a year or so, depending on what types of services your business provides. Make it personal as well if possible and feasible with a phone call rather than a blanket, impersonal email.

It’s very possible that you will catch that customer just before they are considering going elsewhere; you’ll want to stop them before that happens.

5. Treat your customers like real people

Ways to maintain relationships with customers are similar to how you would maintain your personal relationships; your customers are people too, after all. Make sure they feel needed and important and that they are more than just a number to you. Be genuine with your concern for them and with your goal to keep them content.

With this kind of relationship that builds over time, they will think of you first the next time they need your services. With a bond like that, it will be hard for your competitors to break it.

Contact 602 Creative Studio for More Information

If you want additional suggestions regarding ways to maintain relationships with customers or if you need assistance with your inbound marketing techniques, let us know! Contact us through our 602 Creative Studio website or by phone at 888-602-0197. We know it can all be a lot to do, and that’s why we are here to help.

Buyer Personas: The Way It’s Done for Small Business Content Marketing

If you are involved in small business content marketing, particularly digital and inbound marketing, it’s only a matter of time until you hear the words “buyer persona.”

If you don’t know what a buyer persona is, it’s time to learn. If you do, it’s time to review your techniques to make sure every persona is giving you the best chance for marketing success.

Small business content marketing has its own challenges, but there are some unique advantages that you can use for greater success. Let’s learn how to use these advantages and change the way you create buyer personas. …

Buyer Personas: Changing the Way it’s Done for Small Business Content Marketing

What is a “Buyer Persona” for Small Business Content Marketing?

First, let’s take the time to discuss buyer personas and their importance for small business marketing content. Buyer personas, also called “customer personas,” are theoretical, fictional characters created to exemplify a company’s client or customer base. They highlight numerous aspects of a buyer, including career, values, education, and hobbies. Using these fictional personas, a small business is better prepared to create highly precise content that speaks to the people they want to attract.

With large companies, creating buyer personas can be a lengthy, drawn-out process mired in red tape. But creating ideal buyer personas for small business content marketing can be swift, efficient, and effective.

Talk One-on-One with Your Customers

As a small business owner, you have one distinct advantage over large companies: direct contact with your customers. Take the time to talk one-on-one with your best customers to learn more about their wants and needs.

Ask them questions related to their purchasing decision, their buying process, and what they want from your company, but don’t be afraid to stray away from strict business topics. For example, asking about their hobbies, their families, and their past can bring insight that you might never see coming.

Think About Unhappy Customers from Past Business or Projects

While you’d love to have customers who will do summersaults to recommend your business, we all know that, despite your best efforts, some customers will walk away unhappy. Take a moment to think about a business relationship that didn’t end well. Why did it end that way? What were the objections? What did the customer want that you couldn’t (or didn’t) deliver?

For example, maybe you lost a customer because your turnaround was too slow. In this case, you could add “values speed and efficiency” to the characteristics of one of your buyer personas.

Talk to Your Team

Few people have a greater insight on the characteristics of your ideal customers as your team members. Take the time to speak with them individually or bring this up as part of a team meeting. If you really want to get ambitious, you could create a survey or review sheet on your customers for the team to complete. Ask them to give feedback on customers and then use this information to create outstanding buyer personas.

Let Us Create the Perfect Plan for Your Small Business Content Marketing

As a fellow small business, we are passionate about helping you achieve excellent results with your digital and content marketing.

Contact 602 Creative Studio today and learn how we can help with buyer personas, content strategies, web design, and everything else you need for a world-class digital presence.

A Marketer’s Digest to Landing Pages for Businesses

If you’re a business owner, drawing people to your website is one of your goals. And if you can bring many people to your website, that’s even better. But what then? Well, that’s only the first step. You also need to convert visitors into leads, and that’s where landing pages for businesses are so important. A lot of research has shown what is effective on landing pages to turn visitors into potential customers – and also what could make potential customers turn away for good. Here are some of the best tips for the best landing pages, based on inbound marketers’ experiences.

Top Tips for Landing Pages for Businesses

Make sure all the elements are there

Our partners at HubSpot list several “critical elements” of effective landing pages.

A headline

A brief description of the offer that clearly emphasizes its value

At least one supporting image

A form to capture visitors’ information

Make sure the action you want them to take stands out

Don’t make your visitors search for what they want. Use attention-grabbing colors and images to get them to take the next step.

Make it clean and clear

You want your visitors to do one thing on the landing pages: take the next step to learn more about your business or your product. You don’t want them to get distracted and click on a link to another page. You don’t want them to become so overwhelmed that they think twice about what they’re about to do. You want them to be completely focused on the next step. That’s why it’s so important to clean up the landing page. Get rid of the navigation bar and clear up any extra clutter on the page.

Don’t confuse them

If your visitors are told that they can obtain more information about the best tools to use to repair a leaky faucet, let’s say, you don’t want your landing page to refer to tools needed to repair a dishwasher. Make sure your visitors get what they were looking for. Otherwise, you could scare them away or frustrate them due to the time they wasted. Plus, you want to make sure they trust you – always and through every step in the entire inbound marketing process.

Brag a little – but not too much

When visitors arrive on your landing pages, you want them to get excited about taking the next step in the journey. So make sure they see how great the next step can be.

However, make it sweet and simple. You don’t want to clutter the page with too much information because, remember, you want them to be focused on the next step.

Beyond that, you never want to appear gimmicky. You don’t need to try too hard. You already know you’re great, and they are interested in your product or business because they’ve heard that you’re great. Being too pushy or cliché could annoy them, scare them, bore them, or make them lose trust in you. Elegant and classy – as well as clear, concise, and easy to use – is the way to go when it comes to landing pages for businesses.

Create several landing pages

Let’s say four visitors are drawn to your site simultaneously through social media. They want four different products – all of which your business provides.

You don’t want to direct all four of those potential customers to a landing page geared toward a product for only one of them. Instead, make sure you have landing pages that are appropriate for each of the four products – plus many more. The more landing pages you have that are focused on specific buyers, the more likely you are to convert them into leads.

Get help to create the best landing pages

Years of experience has taught us the best practices to use for landing pages for businesses. Some of this information is very detailed, right down to color schemes that are used and how much or how little white space is on a page.

You need the expertise of experienced marketing professionals in order to create the best landing pages for businesses.

Contact us through our 602 Creative Studio website or by calling us at 888-602-0197. We are here to help you – from creating the best content and design for your website to planning an entire marketing campaign from scratch.

How Inbound Marketing and Sales Teams Work Together for You

When you hear the word “team,” you probably think of The Phoenix Suns, the Arizona Cardinals, or maybe the Arizona Diamondbacks. You probably do not think of a combination of sales and marketing, because, after all, historically they have not been the greatest team players. But all that has changed, and for the better – thanks to the concept of inbound marketing. Today, inbound marketing and sales teams work together to close more business, and it works – almost to the point that they are one team.
How Inbound Marketing and Sales Teams Work Together

Inbound marketing and sales teams are no longer at odds with each other. It made sense that they were before, because people on one side always saw the people on the other side as not holding up their end of the bargain. Through inbound marketing, much of those problems have been resolved. Here’s how.

• The customers are coming to you.

The whole concept of inbound marketing is to bring customers to you, rather than you going out to find people who may or may not be interested in your product. When you go to your targeted customers, you’re more likely to succeed.

• Clients are identified.

Through inbound marketing, buyer personas are set up to help the marketing teams make sure those people see their products. In other words, clients are identified beforehand, taking out some of the guesswork and conflicts between inbound marketing and sales teams that occurred in the past.

• Both teams focus on the clients who are interested in the product.

When clients are identified beforehand, first the inbound marketing team and then the sales team can focus on those clients. Both teams know who those clients are, and now are working together to turn those leads into lifetime customers.

• The facts are now there.

Inbound marketing involves tracking facts and figures as related to goals. A variety of applications allow inbound marketers to analyze website users’ habits. Through analytics programs, inbound marketers can determine what is working and what is not, what needs to be changed and what needs to stay exactly the same, and what should be done in the future to continue the progress of the business. And numbers don’t lie, and they don’t compete; they’re facts. And facts help take the guessing game out of the process and alleviate some of the controversy that once existed between marketing and sales.

• Teams are encouraged to meet with each other.

In addition to taking the guessing game out of the equation, changes in marketing processes also have taken much of the blame game out of the process. Inbound marketing and sales teams work together now. In fact, people who work in sales and those who work in inbound marketing are encouraged to meet together regularly. During these meetings, the teams can set goals, research the numbers, and identify best and worst practices. In other words, all the individual players can get on the same page, literally and figuratively.
Start with the best inbound marketing team

When all is said and done, you need to start by working with the best inbound marketing team. You need to bring in prospective customers before sales teams can turn them into buyers. Contact 602 Creative Studio if you need help generating new and innovative ideas to get more customers interested in your business and products.

How to Create Buyer Personas for your Business

How to Create Buyer Personas

Creating buyer personas is not an easy task, but one that every business – small or large – should be doing. Why? Buyer personas improve sales, lead to more sales, and help you target new trends that you can “pioneer” into creating your business as an industry expert.

Did you ever think about why you no longer buy a certain item? Simple answer: change. And just as your wants and needs changed, so do your customer’s wants and needs change.

Change is the catalyst for innovation, and buyer personas will help you weather those changes without losing sales. Buyer personas will help you target your most sought-after products and services. Buyer personas will help you get to “know” your customers. They help you predict needs, spot trends, and keep them coming back for more. While buyer personas seem like a lot of work, they are key to successful inbound marketing, sales, growth and brand identity. By partnering with HubSpot, the 602 Creative Studio Team has seen, first-hand, how well buyer personas boost sales and brand identity and act as catalysts for industry know-how.

• Buyer personas help you identify your customer base.

Start to create buyer personas by reviewing your customer base and pick out 3-4 major areas that you see as a trend in your customer base. For example, if you sell software, see what types of software your customers are buying. There may be new items you can direct their way that will be better for their needs. Even a journal article on the pros and cons of software will open up a way for you to gain data to use in building the persona. Even little things can help you target future products and services. Little things open doors to knowledge – and that broadens your knowledge for marketing and targeted sales.

• Personas make you do your in-house research.

I cannot stress this more: You will not have any ideas or clues until you take a long look at your customers and ask more in-depth questions.  Example: Customer A is one of your “regulars,” and you have a pretty good idea of what he needs when buying. In the persona, look to see what Customer A’s business role is. This will help you when deciding what to present to him. There are times when the higher the title, the easier to make decisions. This will help you find new ways to solve any buyer challenges.

• How do you communicate with each other (phone, email, in person)?

Knowing what works best will also work best when planning your marketing efforts for better results. If you have known Customer A for some time, dig a little deeper and go personal. Ask about favorite books, activities, education level, family and friends. All of these questions will give you a good idea of how to integrate your products and services to keep Customer A happy and coming back for more. Even adding gender, age and demographics can create noteworthy buyer personas.

• Personas push you to review your analytics for clues.

Your analytics will let you know where people come from, keywords they used to find you, and how long they stayed on your website.  This is a key element for helping you get to know your customers, your audience, and figure out exactly what they need and want.  Keywords can help you find those that might not be finding you. By sorting and grouping keywords (such as bowling balls, running shoes, etc.) you get more “specific” data that helps you reach those yet-to-be-found customers and future sales.

Don’t forget your local customers either! They might be looking to buy from a merchant that is close and easy to get to rather than pay for shipping. Those are the people you want to target because word-of-mouth is one of the best ways to advertise, get sales and add to your analytics.

• Buyer personas are an incentive to use social media.

People on social media are not just chatting away or posting the latest photos. They also are looking for items, deals and bargains. What they really need is – to find you. People who visit your social media page will be checking you out. They heard about you from someone, and they want to learn more about you. Building a persona from visits on social media can open up new data to use in building better personas for future success.

Just make sure your social media page has a way to connect to your website. From there, make it easy for them to visit your site, find what they want and give you more data to use to build personas.

• Buyer personas make you “Go for the Gold!”

Creating and building buyer personas is not easy. It will take time, patience and a lot of digging. Yet by creating and using buyer personas, you are making yourself a vital part of your customers’ needs and wants. Personas help you position yourself and your products and services as relevant. Personas help you to understand how and why a customer buys and how to take that need to buy to a recurring sale.

• Finally, buyer personas give you a way to see the “human face” behind those sales figures. This is one of the most important aspects for inbound marketing, sales, and being an industry expert. Personas allow you to tailor your products and messages to use your data to your best advantage – customer satisfaction and lead conversion.

It’s not a quick-and-easy marketing plan. It will take time and effort, but it will bring about some very exciting results that will end up being one of those stellar business processes. Want more information? can also give you more reasons to build buyer personas and really see the benefits they bring.

Buyer personas are something that every business should build, grow and maintain. It will bring about an increase in sales, better ways to help your customers, and a way for you to gain that competitive edge everyone is looking for.

More questions? Talk to our Inbound Marketing Team at 602 Creative Studio, and let us help you start building the right personas that will become your best asset!

What is Lifecycle Marketing?

Remember the days when you received most, if not all of your mail at your mailbox? Whether it was business mail or personal correspondence, it seemed to take a lifetime to send and receive communication. Thanks to advances in technology over the last few decades, those days have disappeared, and, luckily, so have the one-sided, short-cycled marketing efforts that went along with them. The transfer of information has never been easier and neither has lifecycle marketing.

What is Lifecycle Marketing?

If you have a company or business, you know how important it is to stay connected with your customers and also reach a new customer base. There are plenty of ways to do this at different price and success ranges. Lifecycle Marketing is a proven method of increasing sales and leads using innovative marketing ideas and digital efforts that are designed specifically for your buyer persona and their stage in the buyer’s journey.

If you’re struggling to be successful in your business, it could be your marketing strategy that’s lacking, rather than the products or services you sell. This article is written to give you more insight on how to market for profits and keep you out of the red.

Lifecycle marketing is a major component of the inbound marketing methodology, so it only make sense to explain it first.

The Inbound Methodology

Inbound Marketing is the complete opposite of the ineffective, traditional marketing practices that we are all used to seeing. With the inbound approach, you will focus on gaining the attention and trust of potential customers and bringing them directly to you by offering valuable content on your website. The content is specifically designed to reach and connect with your buyer personas, or target audience.

If you publish the right type of content for the right person at the right time, you have a recipe for success. This is where lifecycle marketing comes in.

Lifecycle Marketing Stages

1. Subscribers are those who are familiar with your company and have signed up to receive blog notifications or newsletters, but nothing more.

2. Leads are more interested in what you have to offer and are probably willing to provide more information than just an email address. In many cases, a lead will have completed a contact form in order to receive something of like an ebook, checklist, or other top of the funnel content offers.

3. Marketing Qualified Leads, or (MQLs), have an even higher interest in your company and have expressed interest in learning more. This is the time to present bottom of the funnel offers, like product demos.

4. Sales Qualified Leads are ready to be handed off to your sales team based on the rules and guidelines outlined in your company’s Service Level Agreement (SLA).

5. Opportunities are defined by Hubspot as being, “…real sales opportunities”. At this time, your sales team has been able to share more details about the product or service and the lead continues to show interest.

6. Customers see the value in your product or service and are actually paying you.

7. Evangelists are your company cheerleaders. You’ve impressed and nurtured them through the years and now they refer your products and services to all of other friends.

8. Others don’t fit nicely into a category. According to HubSpot, closed lost opportunities, customer renewals, and key accounts could all be considered ‘others’.

Lifecycle Marketing Actions

1. Attract potential customers by publishing interesting content on your website and distributing the content through social channels, forums, and newsletters. Remember to create content that will speak to and resonate with your buyer persona. Consider their pain-points and how your company can help. Seek to solve a problem or answer a question that they might have.

2. Convert website visitors into qualified leads by gathering contact information from potential customers. This sounds easy enough, but people will not give away their email address for free anymore. The only way to make this work is by offering something of great value in return for their coveted contact information.

For example, if you work in higher education, your buyer persona is probably a parent whose child is graduating high school soon. In this case, providing a ‘Dorm Room Checklist’ or a ‘Financial Aid eBook’ in exchange for a name and email address would greatly increase your list of quality leads. Important tools to help convert visitors to potential leads are Forms, Landing Page, Contacts, and Calls to Action.

3. Close the deal by transforming those leads into future customers. Since you’ve strategically attracted the right type of people to your website and carefully converted those visitors into leads, closing should be too difficult. Here are some tools for closing:

  • CRM keeps track of all client information and has the best information on hand across multiple channels.
  • Email gives the potential customer relevant content that gets and keep their attention while building trust.
  • Closed Loop Reporting gives you the ability to analyze the marketing and sales on how good the work together.
  • Marketing Automation is a process that creates email and lead marketing for each lifecycle lead stage. Example, ” if a customer downloads something from a specific topic; the system sends them relevant and targeted emails as a follow up.

4. Delight your customers by engaging with them after a sale is made and showing your appreciation of their loyalty. Continuing to build a relationship with your customers allows for opportunities to cross-sell other products and gain referrals to potential customers. Strategies for delighting customers include social monitoringsmart texts, surveys and calls-to-action.

Lifecycle marketing is a critical component of any inbound marketing strategy, but not always easy implement. Partnering with an experienced inbound marketing agency can set your company apart from the competition. The powerful combination of industry knowledge and inbound marketing expertise is sure to boost sales.


Stop Buying Business Leads Online

Everyone knows that generating business leads online is absolutely critical to any company’s success. If you don’t have leads coming in to your sales team via your business website, you can kiss any idea of financial and professional growth goodbye.

5 Reasons Why You Should Stop Buying Business Leads Online

To remain competitive and bring in more leads, many companies have resorted to buying leads rather than earning leads. This strategy is not completely ethical or even effective.

1. Quality

There’s no such thing as quality control when buying leads on the internet. There is no agency that exists to review the means of establishing leads nor the caliber of such leads. More often than not, purchased leads are missing are out of date and/or missing critical information.

Unless you’re using the dreadful “Dear Sir or Madam” as your email salutation, you’ll likely need to know the recipient’s name and gender. In many cases, the recipient’s age, address, marital status, and occupation will also be crucial to building a highly-effective and intuitive sales email.

It won’t matter how well you’ve constructed your email if the target never sees it. According to Epsilon, only about half of emails from purchased email lists are active. The other half are likely uninterested. Which leads us to our next point.

2. Intent

A purchased lead never asked for your product, services, or opinion. In fact, they didn’t even express interest in learning more about it. Why would they care open, much less read, anything you send them? They don’t and they won’t. The lead you paid good money for will likely click delete or, even worse, spam.

3. Reputation

… is everything. Whether your business is well established or just getting started, developing and maintaining credibility and a positive brand identity should be priority number one. Any activities deemed unprofessional or unethical, like spamming people’s email inboxes, can ruin your reputation and make all of your hard work irrelevant.

4. Potential Legal Issues

The CAN-SPAM Act of 2003 was created to set standards for commercial emails. The act made it illegal to send commercial emails to harvested email addresses.

According to the FTA, “The law makes clear that even if you hire another company to handle your email marketing, you can’t contract away your legal responsibility to comply with the law. Both the company whose product is promoted in the message and the company that actually sends the message may be held legally responsible.”

Unless you are 100 percent positive that the purchased emails were obtained in a legal manner, you are putting your business in great jeopardy.

5. Return on Investment

Buying business leads online is a giant waste of money. It’s that simple. The money you spend on buying leads could be better spent developing and implementing an inbound marketing strategy that not only generates leads, but generates the right type of leads for your business.

Generate Leads Online with Inbound Marketing

The inbound marketing methodology is all about building a customer-base that tailored to your business through content marketing, social promotion, in demand content offers, highly effective calls-to-action, and landing pages that are designed to convert.