Category Archives: Marketing Strategy

8 Smart Ways to Keep Track of What Your Competitors are Doing

You’d like to think that you’re so much better than your competitors that you don’t need to pay attention at all. But you know that’s not true. You have to give your strong competitors credit for knowing what they are doing too. Face it: one brilliant move on their part and they could leave you behind in the dust. If you keep your eyes and ears open, however, and know smart ways to keep track of what your competitors are doing, you might be able to beat them to the punch – or at least act quickly to keep pace with them.

Smart Ways to Keep Track of What Your Competitors are Doing

1. Watch them.

Let’s start with the obvious: simply watch them with your eyes.

Pay attention to their advertisements. See what products they are selling. Notice the appearance of their building. Take note of their business hours. Know the prices of their products every day and also when they are on sale.

2. See what they are doing online.

When your competitors are offering special products or reduced prices, they will make it known online. They’ll post it on their websites or share it on social media. And along those lines …

3. … Follow their social media accounts.

Don’t worry. It’s OK! They expect you to do it. Most likely, they were following you first anyway – whether you knew it or not. And if so, you wouldn’t want them to know all about you when you don’t know a thing about them, right?

4. Know their target customers.


Which customers are they trying to bring in? Did you think of them? It’s possible they thought of something you did not.

5. Listen to what people are saying about them.

If you know of someone who recently used your competitor’s services or products, see what they thought of them. Take note of the good and the bad.

6. Research them.

If it’s a public company, your competitor’s basic financial records will be available. Take a minute to review them, even if it’s solely to see where they could improve. If you know where they are slacking, you can pick up the slack.

7. Explore the web.

Try typing various terms related to both of your businesses into search engines. Which one of your businesses is higher on the list of results? Doing so will help you improve your SEO techniques; see what they are doing that you have not been.

8. Use analytics programs.

Software and online programs are available that will allow you to run a competitor analysis, which is especially useful if you need to know who your competitors are to begin with.

Contact 602 Creative Studio for Additional Tips

There are many smart ways to keep track of what your competitors are doing, but it’s not something you would do one time only and move on. In fact, you have to be on your toes constantly to make sure you’re not blindsided.

That’s where working with an inbound marketing agency will help; you can focus on providing your customers with great service and products, while the agency focuses on your competitors and improving marketing efforts for your business.

Contact us through our 602 Creative Studio website or by phone at 888-602-0197. We’ll be happy to give you additional tips and help you boost your marketing campaign.

8 Things About Marketing Your Boss Wants You To Know

So you have a brilliant idea! You’re so excited about it that you can’t even keep your thoughts straight! … Whoa, that could be a problem when you’re trying to pitch the idea to your boss. So calm down, take a breath and boot up your computer. Make sure you have the plan in order, from the beginning to the end. There are several things about marketing your boss wants you to know as you’re pitching the idea. The same goes for a potential client. Think of the meeting with the boss or client as a job interview. Anticipate the questions that might be asked and be prepared to dazzle them with your answers.

Things About Marketing Your Boss Wants You To Know

Imagine yourself sitting with your boss or client in a conference room or in a restaurant during a working lunch. First, make sure your presentation is appropriate for the setting. Next, ask yourself the things about marketing your boss wants you to know. What do you think he will expect you to present or will ask you after your pitch is over? These questions will probably come to your mind, and if not, they should.

1. What is your idea?

This one is obvious. You will have to tell them what you’re planning to do.

2. How will you implement this plan?

Discuss how you will reach your buyers or clients. Research which avenues are best for reaching them. Get the numbers to back up your claims in order to prove to your boss that you know where to find the customers.

Other suggestions are to talk about how you will divide work among the members of your team as appropriate.

If your program is web-based, talk about what SEO practices and social media campaigns you will use.

In other words, think about your plan thoroughly and how you will implement it. Make sure all of this is explained in your presentation.

3. Do you have a timeline in place?

You’ll want to know what you are going to do step-by-step, week-by-week and month-to-month, if it applies to your particular plan. Even if your project happens to be one that is timeless, you can always make it better, and that should be part of your presentation.

4. From where are the profits coming? How much do you think the profits will be? What are the expenses?

You probably will have to work with your financial partners in your company to answer some the nitty-gritty details when it comes to money. However, these questions will be asked, and you will be expected to know the answers.

5. How will you assess the program’s success?

As you’re preparing your presentation, make sure you understand the analytics programs and other resources you will use to see if your program is working. Then during the presentation, tell them in detail how you will determine if it is working by going through the numbers. You might consider using the programs and resources on your computer in front of them so that they understand better.

6. What problems do you anticipate? How will you address them?

Even though you don’t want to burst your bubble by thinking about problems, it’s important to consider them. In fact, you should feel good about working to know the answers to these questions. Predicting possible problems could mean stopping them before they start, and knowing how to resolve them when they do happen could mean keeping the program going strong. Think about all the possible scenarios long and hard; chances are your boss has had other employees pitch somewhat similar ideas, so he could be a couple steps ahead of you.

7. Are your competitors doing anything like this?

Is there any chance your competitors came up with the same idea? Research what they are doing, and make sure you beat them to the punch and can give your buyers a better deal.

8. Is this program really necessary? Aren’t we already doing this?

Uh oh. You definitely do not want to be caught off guard here.

Make sure your idea truly is unique or can add something to your business. You don’t want to duplicate efforts, if, say, another department is already doing what you are suggesting. The fact that you do not know that another department is already doing it won’t bode well, so make absolutely certain your idea is not already being implemented within your company.

Ask for Assistance with your New Idea

Even if you have years of experience in marketing, in order to implement your great idea, you might need additional resources due to a lack of time. That’s where 602 Creative Studio comes in. You also may contact us if you want to know more specific details about the things about marketing your boss wants you to know. We can be reached through our website or by phone at 888-602-0197.

Keyword Research Facts you Should Know

Research, research, research.

Then take action.

Then research some more!

If you are going to run an effective SEO campaign, there are some important steps you need to take. These include creating buyer personas, outlining responsibilities, and conducting thorough keyword research. To make sure your keyword research is effective, make sure you are collecting these important bits of information. When properly collected, these keyword research facts you should know will provide the foundation for an effective SEO campaign.

8 Keyword Research Facts You Should Know

1. Keyword Search Rates

First and foremost, you must develop a list of keywords that are searched throughout the web. It doesn’t help your SEO or your business to target keywords that no one uses,  so find relevant keywords that are popular and you’ll be on the right track.

2. Keyword Competition

Next, find out if there is strong competition for these keywords. The idea is to find popular keywords with little competition, giving you a tremendous opportunity to create content and fill this gap in the search engine space.

3. Regional Keyword Variations

You should also find facts about your region and what people in your area are looking for. Regional facts should include popular terms. For example, if you have a grocery store, you may wonder if people in your area search for “soda” or “pop.”

4. Geo Targets

Keyword research facts you should know also include cities, states, counties, and other geo-target terms. For example, you may want to target the keyword “Phoenix, AZ Electrician,” but through research you discover a great opportunity for ““Mesa, AZ Electrician.” (This assumes, of course, that you serve the Mesa area!)

5. Substitute Product Terms

This list could be huge, but essentially you need to think of all the different words used to describe your products or services. Leave nothing out, because you can narrow it down later. Create a comprehensive list that includes every way of describing your business.

6. Complementary Product Terms

This is not necessarily your product or service, but things that might go along with your product or service. Let’s say you build custom cabinetry. In this case, people who need your services may also be interested in flooring, kitchen design, woodworking, countertops, or kitchen appliances.

7. Competitor’s Terms

What is your competition up to? While you don’t need to obsess over their online presence, you should be aware of their efforts, as this can help you define certain terms to target, either by competing directly for those terms or moving to terms the competition currently ignores.

8. Long-Tail Keywords: The Final Keyword Research Fact You Should Know 

Finally, add in long-tail keywords to your research strategy. We won’t get too detailed here; just know that long-tail keywords need to be part of your SEO campaign and you should research them thoroughly.

For more information on long-tail keywords, see our informative blog post.

Prepare Your Campaign with 602 Creative Studio

If you need more assistance with keyword research or any area of your SEO campaign, contact the experts at 602 Creative Studio.

We’ll help you identify the best keywords and create useful content that results in a stronger online presence!

10 Tools Everyone in the Marketing Industry Should Be Using

New things pop up every day, it seems. One day “Myspace” is the big thing on desktop computers; flash forward several years later and “WhatsApp” is hot among teenagers for their cellphones. In the marketing industry, you have to keep up with trends in social media as well as advancements in technology to be able to take advantage of useful applications. Tools everyone in the marketing industry should be using will help you reach your clients and track the progress of your business. If you’re not using them already, consider learning more about them.

Tools Everyone in the Marketing Industry Should Be Using

As posted on LinkedIn and stated by our partners at HubSpot, following are some of the tools everyone in the marketing industry should be using. We’ve also added some of our own favorites.

1. HubSpot

We’ll start with the most obvious one. HubSpot is the pioneer in the inbound marketing industry. The HubSpot software brings together email, websites, SEO, Marketing Automation, landing pages, analytics, social media and blogging information, according to a post on LinkedIn.

2. Feedly

Feedly searches for the information you want and gathers it all in one place for you.

3. Moat

Moat is an advertising analytics tool, but you can use it to see online advertising from your competitors.


4. Bit.ly

Bit.ly shortens a URL before you share a post, which simply makes it look better. Some applications offer that option, but if not, shortening your links through a site like Bit.ly is important. Bit.ly also can be used as an analytics tool.

5. HotJar

HotJar can help you increase conversions by allowing you to see where people click, what they view, how far they scroll, and how they use your site.

6. Hey.Press

You want to make sure people know about your business. Hey.Press is your virtual public relations office that can help you reach the appropriate news outlets.

7. Moz

Moz is the place to go for SEO: If you want to know more about search-engine optimization principles, Moz has the details and resources.

8. Narrow

Narrow helps you enhance the effectiveness of Twitter. It interacts with Twitter users who are talking about subjects relevant to your business.

9. Snip.ly

Snip.ly allows you to add a call-to-action button or image to any page or link you share.

10. Evernote

Evernote is a virtual way to make mental notes. It can help you do such things as curate ideas or make to-do lists.

For Additional Suggestions …

These are only some of the tools everyone in the marketing industry should be using. New ones can be found all the time.

It’s a lot to keep up with. That’s why you need a marketing agency to help you. If you want more information on the best tools to use or want help to market your business, contact us through our 602 Creative Studio website, by phone at 888-602-0197, or by email at hello@602cs.com. We will be happy to provide additional suggestions or help you grow your business.

How to Enhance your Digital Presence in the Local Community

As you are building your business’s reputation, you want focus on the local community. Local residents are most likely to take advantage of your services, and they will probably talk with each other and recommend you to their neighbors. But first, people in the community have to know what services you provide, naturally. In order to build your reputation, you will need to enhance your digital presence in the local community. There are many ways to do so, some of which you’ll even find to be fun and fulfilling.

How to Enhance your Digital Presence in the Local Community

• Twitter

It is well-known that Twitter users don’t necessarily “click” on links as much as, say, Facebook users do. However, users scan Tweets often, and they collect more information from Twitter. For that reason, Twitter is an immensely important resource to use to enhance your digital presence in the local community. Here’s how.

When you see someone you know at the grocery store and say hello, she says hello back, right? It’s the same principle with Twitter. The most basic way to gain more followers on Twitter is to follow first. It’s almost a common courtesy for those users to follow back. Beyond that, you can see if they follow anyone else you should follow, and you can follow those users. They’ll follow back, and you’ll also end up on those users’ lists for their followers to see. The importance of the Twitter circle can’t be overlooked as you try to enhance your digital presence in the local community.

Start with these users: your local municipal government, the local school district, the local chamber of commerce and the individual businesses in that chamber, well-known restaurants in the community, well-known entrepreneurs in the community, churches in the neighborhood, and civic organizations like the Lions Club. That’s a good start in general for any users, especially considering that your online presence helps you to build your reputation as much as it helps you bring in customers.

Next, find users who might be interested in the specific services you provide. If you are a florist, consider following all the local banquet halls where parties are held, for example. If your business sells kitchen supplies, consider following the community colleges’ hospitality studies departments. You get the idea.

Word of caution: Make sure you follow only reputable users in order to maintain the best reputation possible for your online presence.

• Facebook

While people gather knowledge from Twitter, Facebook is a better resource regarding the number of clicks you will get on your posts.

Regarding how to increase the number of “Friends” you have as a person or “Likes” you have as a business, the process is generally the same as it is for Twitter. Facebook, however, is more personal, so you don’t really want to follow people or businesses you do not know well. It doesn’t make your business look good and makes Facebook users feel uncomfortable.

It’s important to know that Facebook users tend to be adults. If your business caters to teenagers or young adults, while it’s wise to have a presence on Facebook, also consider reaching out to your potential customers through Instagram and Snapchat.

• Keep your Site and Social Media Presence Active

Whether your goal is to enhance your digital presence in the local community or to increase your prospects in general, be sure to keep your website and your activity on social media active. Post blogs to your website regularly, and share links to those blogs on your social media accounts.

• Get Out in the Community

Of course, you can’t take face-to-face contact for granted.

Say hello to people at the grocery store. They’ll say hello back – literally in this case.

Attend the high school’s football game.

Consider making household purchases from “Mom and Pop” stores.

Have a representative of your agency attend fundraising events for the local booster club, or take the time to volunteer at a cleanup event. Talk with people you meet at such events in a social manner. Remember, you are there because you truly want to help your community. It’s good for you and good for the community, and your neighbors will appreciate putting a face to a name or vice versa.

Learn More

If you want more suggestions for how to enhance your digital presence, contact us through our 602 Creative Studio website or by phone at 888-602-0197.

Best Practices for CTAs in 2016

The overall goal of inbound marketing is to encourage potential customers to visit your site by offering unique and engaging content. However, what’s the point of bringing in visitors if they don’t convert into real customers that support your business? While great content brings them in, high-quality calls-to-action, also known as “CTAs,” are designed to turn them into paying customers. But just like generating useful content, creating excellent CTAs is no simple task. By breaking down the best practices for CTAs in 2016, we’d like to help you make smart decisions for your content and, hopefully, increase your website conversions. …


Breaking Down the Best Practices for CTAs in 2016

Emphasize Value

Don’t tell a visitor what they should do. Instead, tell them what they’ll get when they click the link or fill out the contact form. Tell them why they should take action. This can be as easy as emphasizing the services they’ll receive or the discounts they’ll get when they fill out a form. Give the CTA real, tangible value.

Clickable and Colorful

The CTA needs to grab attention. If you are using CTA buttons on the site, it’s best to use colors that stand out from the rest of the page. Avoid using drab grey, as it can make the link look dead or outdated. Orange is one of the best colors for grabbing attention, but you can also go with reds, yellow, or anything that sticks out from your site’s general theme.

If the CTA button is near other links, such as the banner links or information pages, make sure it is distinct. Don’t let the CTA get lost in the shuffle; make it unique from all other links.

Make Them Stand Out with Size

Size is another way to make your CTA buttons stand out. The size of the CTA link can have a direct effect on the results of your conversions, so, like color, make sure the size is giving the CTA its own unique characteristics.

Use an Image

It’s actually surprising that this isn’t used more often. The right image used inside a CTA button is not only attention-grabbing, it also gives your link personality and sense of quality. Faces are one of the best ways to garner attention and give the link some personality and emotion

Time-Sensitive Wording Remains One of the Best Practices for CTAs in 2016

When looking at the best practices for CTAs in 2016, we realized that the tried-and-true practice of time-sensitive wording still holds strong. In every single CTA you create, make sure there is at least one word referring to time. “Fill out the form now and you’ll receive…,” or “Contact our team today.” These words give the CTA a sense of urgency and have been a trusted practice for years.

Deliver on the CTA

It really shouldn’t have to be said, but always give potential customers what they expect. If it’s a contact form, give them a contact form. If it’s more information, give them more information. If it’s a discount, make sure the discount is easy to use. One of the quickest ways to lose trust and miss customers is by leading them astray with vague or misguided links. Do what you say you will with your CTAs, and you’ll have more loyal customers for years to come. That might be the #1 rule of all the best practices for CTAs in 2016!

Get Expert Help with Your CTAs!

Contact the expert team at 602 Creative Studio, and we’ll help you achieve better results with your CTAs.

Whether you have an established site or need to build an effective web presence from the ground up, we’ll be here to make it happen!

 

Why Website Speed is Important

We’ve all heard the fable of the tortoise vs. the hare. The hare takes off, moves with lightning quickness, but eventually loses the race. The tortoise, on the other hand, uses a slow-but-steady approach to win the race.

That lesson can be applied to a lot of areas, but not webpage loading. When it comes to website speed, you want to be the hare. (Just don’t take a nap in the middle of the race!)

Overall site performance is why website speed is important. Website speed is a proven factor in a successful website. It not only affects how people interact with your site, but it also actually changes how often they find your site. A slow site is a sales-killer, so let’s look at site speed to find out why it’s so important and what you can do about it.


Why Website Speed is Important

Nobody Wants to Wait

The slower your site speed, the more likely you are to lose a potential visitor or customer. According to Kissmetrics, a leading analytics company, almost half of web users will abandon the site if it takes more than two seconds to load. If it doesn’t load within three seconds, most people are long gone. That’s a big reason why website speed is important!

This means that all your SEO, marketing, inbound content, and picture-perfect web design could go to waste, all because your site takes four seconds to load instead of one. That might seem unreasonable, but that’s the truth with today’s online world. People want results, and they want them now.

Long Load Times Can Reduce Conversion Rates

Say a person does make it through your slowly loading landing page. They read about your services or maybe check out your blog article. They like what they see, despite the slow pace, and decide to fill out a contact form. They click … and they wait. Once again, a slow time can cause the potential customer to call it quits and move on. Once again, you’ve lost the chance at a sale.

Google is a Big Reason Why Website Speed is Important

Google is really good at giving people what they want. That’s why it is the #1 search engine in the world. They are constantly changing the algorithm to ensure people receive the most consistent results. Google also knows that people like fast-loading websites, so they have made loading speed a priority in their system. That’s right, Google rewards speed.

If your site is slow, you’re not only reducing that chance of keeping a person’s attention, you’re actually reducing your chance of getting their attention in the first place.

Techniques for Speeding Up Load Time

So what can be done to turn your site into a rabbit? Well, there are some highly technical backend adjustments that you (or your programmer) can make, such as

adding the WP Super Cache plugin, adjusting your CSS, or using GZIP compression.

However, you don’t have to be a trained web developer to increase site speed. Simple changes – like reducing the amount of images on a page, reducing in-site redirects, and simplifying the “above the fold” content – can help. (In other words, have the immediately visible content load quickly so the user has something to see right away.)


Increase Your Online Performance with 602 Creative Studio

Want to learn more about the importance of site speed? Contact the team at 602 Creative Studio and we’ll help your site become a valuable part of your business.

Trends in Higher Education Marketing

Many of us can still remember what our mailboxes looked like when we were seniors in high school.  They were likely stuffed to the max with pamphlets and brochures from community colleges, trade schools, and universities. It was exciting at first, but most ended up in the trash and had no impact on your final decision.

What a gigantic waste of time, energy, and money. Today’s trends in higher education combined with clever higher education marketing eliminate the blind advertising in order to find those students who actually are interested in the particular school you represent.

Trends in Higher Education

In an article published by The Huffington Post, Dr. Scott Miller, president of Virginia Wesleyan College, says, “Technology and our millennial students go hand in hand – literally. Smart phones, iPads, and the rest influence how our students perceive the world, relate to their professors, absorb and use information, and evaluate success.”

Miller goes on to describe faculty concerns regarding technology in the classroom. He says that many fear students will lose their motivation to learn when they have access to such vast information at their fingertips. Miller views things differently.

“Students will have a greater role in driving the curriculum, filtering knowledge and course requirements through technology and interacting with their counterparts in other nations, in real time, via Skype and other ‘smart’ classroom innovations,” he says.

It’s important to realize that technology inside and outside of higher education is here to stay. This doesn’t just change the way we plan our lessons or run our classroom, it also affects (or should affect) the way we reach our students and future students.

Recognize that your potential students are more likely to know what they want for their futures, and have an idea where to find it. This is where smart higher education marketing comes into play: give the students what they want and they will come to you.

Higher Education Marketing

These days, the tired, traditional practice of sending brochures and other marketing collateral to random students throughout the country is out. Instead, bring student traffic to your website and increase leads with inbound marketing.

Inbound marketing is all about making people – in this case students – contact you instead of you contacting them. It’s about turning what we thought we knew about marketing upside down.

Students know what they and how to search for it. The job of a higher education marketing specialist is predicting what that is and providing valuable content that meets their needs.

According to Hubspot, some of the major themes of inbound marketing are:

  • Content creation and distribution: Create content that answers Internet users’ basic questions and needs and then share that content through social media outlets.
  • Personalization: Tailor content to the wants and needs of the people who are viewing it.
  • Multi-channel: Inbound marketing approaches people where they are, in the channel where they want to interact with you. (If you’re targeting potential students, you cannot ignore social media. It should be a large piece of your inbound marketing campaign — and a blog post of it’s own.)
  • Integration: Content creation, publishing and analytics tools all work together to allow you to publish the right information at the right place at the right time.

Web Design for Higher Education


What happens if you build and implement  the greatest higher education inbound marketing campaign that ever existed, but fail to greet your inbound lead with an attractive, user-friendly website? You lose them. They click the back button and continue browsing before you ever get a chance to show off that valuable content you created just for them.

While beauty is in the eye of the beholder when it comes to people and nature, there are some aspects of web design that are clearly cleaner, prettier and easier to use than others.

An inbound marketing agency that blends all the skills of a web design firm and SEO company can identify those key elements that make websites attractive, such as the appropriate use of white space, calls-to-action, and the most ideal locations for photos.

To make a website great, 602 Creative Studio offers the follow tips:

  • Determine user intent: Determining the purpose of each visit is crucial to creating a website that people actually want to see.
  • Visualize your perfect website: Close your eyes and imagine the steps that college-bound or current college students will take and provide that to them as part of your higher education marketing technique.
  • Research and plan: It is your responsibility to design the website that is convenient and easy to navigate.  Look through your competitors’ websites to see how yours can improve. Examine your website based on trends in higher education combined with students’ points of view. This will give you a good understanding about creating a user-friendly website.
  • Stick to the basics: Keep your website clean and neat with items on appropriate pages.
  • Pay attention to compatibility: The website you create should be compatible with all the leading web browsers in the world.

For more information on inbound marketing for higher education contact Phoenix inbound marketing agency – 602 Creative Studio.

 

Is It Time for a Website Upgrade?

When the Internet first took over many years ago, businesses began creating static websites. They were the place people would go to learn the basics about your business: hours of operation, contact information and maybe a description of the services the business provides. If your website still looks like this, it is beyond time for a website upgrade.

A Website Upgrade – Is it Really Time?

Today’s websites must be updated regularly, providing up-to-date and current information for users. Competition is stiff, so your website needs to be reviewed regularly and updated on a consistent basis.

Accurate & Up-to-Date Information

You go out to breakfast at a neighborhood restaurant. It’s supposed to open at 7 a.m. You get there at 7:25 a.m., and the doors are still closed. Would you go back? If you’re a regular customer and really love those pancakes, you might – possibly. But if you are a new customer, you probably lost faith in the business.

And there goes one customer who could have been a regular out the door, so to speak.

What about seeing a new doctor? You’ve heard great things about that doctor, so you reach out to the office to make an appointment with that doctor – only to find out she relocated 10 months ago. Now, you’ve wasted your time – possibly even risked your health – and the business looks unprofessional.

All of the same principles apply to websites. A website upgrade should allow you to make changes when needed so that you can add blogs, update contact information and share relevant reports with your current and potential future clients.

Optimized for Search Engines (SEO)

According to 602 Creative Studio, each and every page within your website should be optimized for search engines. A all-encompassing web design, inbound marketing, and SEO company will use its expertise to ensure that all of the pages within your website are aligned with SEO best practices.

Research what your potential customers are most likely looking for when they are browsing the Internet, and make sure it’s on your site.

According to HubSpot, your customers begin their buying process online, usually by using a search engine to find something they have questions about. You need to make sure you’re appearing prominently when and where they search. To do that, you need to carefully, analytically pick keywords, optimize your pages, create content, and build links around the terms your ideal buyers are searching for.

Social Media Presence

Are your social media accounts linked to your website? If not, your website upgrade should include a way for users to get to your social media accounts, and perhaps more importantly, your social media accounts should have a way for users to get to your site.

“The new marketing communication – inbound marketing – has become a two-way dialogue, much of which is facilitated by social media,” Lauren Dell says in a post featured on Mashable.

Posting regular updates on social media sites including Facebook, Twitter and Pinterest is perhaps one of the best ways to bring visitors to your site.

Other Signs that It’s Time for a Website Upgrade

Here are some additional reasons you might consider a website upgrade.

Your Website Still has a Dial-up Connection.

Maybe that’s a slight exaggeration (we hope), but if your pages load slowly, you risk your user getting impatient and clicking on the little “x” in the top right corner. Speed is critical to the user and SEO.

Your Marketing Strategy has Changed

As your business grows, it changes. As society advances, it also changes. Your strategic marketing plan changes – and therefore your website – should reflect these changes and fulfill the current needs of your business as well as those of your customers.

Your Website is Not Responsive


A great amount of traffic to your site comes from links that you post on social media. And – as you will surely see by sitting with almost any teenager – phones, tablets and other mobile devices are what are most often used to browse through or upload to social media accounts.

For that reason, websites should be adjust to different screen sizes, allowing the entire page to appear on the screen without forcing users to expand, minimize or move the content left or right in order to see it completely.

Help with Your Website Upgrade

Because there is so much to understand and think about in this complicated process, consider consulting with someone from a web design and inbound marketing agency to assist you in meeting your goals.

 

Inbound Marketing for Real Estate: Tips and Tricks

Everyone is looking for an edge in business and marketing, and real estate is probably one of the most competitive fields out there. If you’re not already leveraging your web presence to target, capture and nurture leads, then it may be time to consider creating an inbound marketing strategy.

Read our real estate tips for inbound marketing, and start bringing qualified traffic to your website.

What Is Inbound Marketing

Inbound marketing is an online marketing term that refers to several different techniques to reach a specific target audience, share information, build a reputation as an expert, qualify leads, nurture them, and finally convert leads into customers. It’s a largely automated sales funnel system that takes a lot of the hands on sales and marketing out of the early stages of the process, which frees your team up to focus on prospects that are further down the funnel.

Attract the Right Kind of Visitors

According to HubSpot, “The first step in an inbound marketing strategy is to attract the right kind of visitors to your website.” Attracting targeted, qualified leads to your website is a multi faceted process that can include paid ads, content marketing, social media marketing and other marketing methods. They’re all designed to ensure that when someone in your target area searches for services or products that you provide, they find your site.

Convert Visitors Into Real Estate Leads

Just getting potential real estate customers to your website is not enough. You need to turn those visitors into real leads, who contact you for their real estate needs. This is known as middle of the funnel marketing, and involves establishing yourself as a go to resource and expert in the field, capturing contact information, and ensuring that visitors to your website keep returning and eventually reach out to you.

Closing the Deal

With any kind of marketing, including inbound, there comes a time when you need to turn leads into sales, and with inbound marketing, as far as real estate tips go, that happens when your prospect contacts you about a service.

The bottom of the funnel for inbound marketing, as far as real estate tips are concerned, is about staying in touch and building a relationship. It’s about ensuring that when customers are ready to make real estate decisions, you are the company that is foremost in their mind.

Going Above and Beyond

One of the best real estate tips for great marketing, online or off, is to continuously go above and beyond, and to delight your customers with service that meets and exceeds their needs. After all, one of the best methods of marketing a real estate business is word of mouth.

Offer real estate tips and tricks on your website. Include useful calculators and market data, or allow customers to contact you directly with questions about real estate tips. The more available you make yourself, and the more interactive and useful your website is, the more people will choose to contact you about your offline services. That’s the magic of inbound marketing at work.

Inbound Marketing for Realtors

Many realtors don’t realize it, but inbound marketing is just a high tech, online version of what you already do every day.

  • Instead of face to face networking, use social media to network online in your area, and drive leads to your website.
  • Offer the same great real estate tips that you provide in the real world on your social media pages and your website.
  • Do keyword research, and create a company blog that offers real estate tips target to your market.
  • Use your keyword research to create PPC campaigns to drive traffic to your real estate tips.
  • Capture information by creating products like ebooks that offer more valuable real estate tips.
  • Stay in touch with potential customers by offering them newsletters with more real estate tips and advice.

The more valuable the information that you give away, the better the results will be.

Inbound marketing is the fastest growing marketing methodology throughout the small business world, and according to recent studies, it offers three times the ROI of traditional marketing.

For more information on inbound marketing for realtors, contact Phoenix Inbound Marketing Agency – 602 Creative Studio.