Small- and medium-sized businesses have several advantages over the big box retailers and other large companies. You probably already know many of them, and now it’s time to share that knowledge with potential customers or clients through your websites and social media campaigns. When you take advantage of our favorite tips for the best SMB website designs, you’ll find that your business will reap the benefits.
11 Tips for the Best SMB Website Designs
1. Show ‘em what you can do for ‘em.
What does your business do? … Make that answer pop – clearly, proudly, cleanly and on every page of your site. But don’t say too much. You don’t want to overwhelm the user. A few words should suffice.
For example, look at any household product in your bathroom right now. Each one will say what it does in general – “body wash,” let’s say. Use that principle throughout your website, preferably at the top.
2. Make it clean, clear and concise.
Don’t neglect the use of white space to make it easier for people to browse the pages. Tell them what they need to know on each page, but don’t be too clunky with the number of words you use. Make sure you use an attractive, easy-to-read font.
3. Art is a beautiful thing.
Photos and other design elements should be used to give your website visitors information, make your pages more appealing, and encourage users to click through to learn more about your business.
4. Show off your products.
Allow users to browse your products and offerings. Post photos of these products if possible.
5. Use your call-to-action buttons wisely.
Once your users have browsed your offerings on your website, make sure they can easily get to the next step: purchasing a product, signing up for a service, or asking for more information. Your call-to-action buttons should be simple, concise, and visible.
6. Make sure they can contact you.
If your website users are anything like we are, they will click on the “Contact Us” link often. That’s because it’s usually the go-to place for the basics. The contact page should include your phone numbers, email addresses, and physical address.
Also consider including the names of people in your business along with what they do and their contact information, but only in a list format. You can tell users more about them in an “About Us” page on the site.
7. Brag a little.
Don’t forget about those testimonials. Include photos of the happy customers, or consider even using a video of them talking about how great you are. Make sure the text of what they say in the video is there too.
8. Be real.
And here’s one of our favorite of the tips for the best SMB website designs. You can be real!
You are the website user’s neighbor, friend, and favorite small business owner. You can get personal on your website. That way, you can show your visitors that they are more than just a number and that they are important to you.
9. Keep your website alive.
One of the most important tips for the best SMB website designs is to regularly update your website through blogs, a calendar of events if appropriate, informative notes, and any other relevant information.
A website is no longer just a source of the basics about your business. Instead, it is now a way to communicate with your customers regularly.
10. Do tell everybody your business.
It doesn’t matter how beautiful your website is if no one sees it. Don’t overlook the power of social media. In fact, you should be active on social media sites every day by posting links to your blogs, reminding people about an upcoming event, or thanking or congratulating customers. There are endless ways to communicate on social media in order to bring customers to your site.
By the way, when you do post on social media pages, be sure to make your comments sound like they are coming from a real person, and include art with each and every post.
And 11: Reach out for Help
As for our favorite of the tips for the best SMB website designs, well that’s clear: Work with 602 Creative Studio! We know many ways to make your website design the best it can be.
If you want to know more, contact us through our 602 Creative Studio website or by phone at 888-602-0197.