Quality lead generation. It’s something all CMOs struggle with. You not only want the most leads, you want the best leads. You want leads that will actually convert into sales. And you want as many as possible. Inbound marketing is one of the most effective, but also misunderstood, lead generation techniques available today. Fortunately, we are here to answer all of your lead generation questions. …
Most Common Lead Generation Questions from CMOs
Should I Buy Leads or Generate Them Organically?
You can do both, but as you’ll discover, generating organic leads through inbound marketing is much more effective. Purchasing leads, such as email addresses, can ruin your email deliverability and harm your IP reputation. Besides, sending emails to unsolicited, purchased leads can get your address marked as spam.
Do I Need Different Content for Different Stages of the Buyer’s Journey?
Yes! While some visitors on your site might be ready to purchase immediately, most will need a little hand-holding. They’ll need a chance to learn more about your products or services, and creating content that answers many different questions, from broad to focused, helps you attract leads from many different stages in the buyer’s journey, also known as a marketing funnel.
How Long Should My Contact Forms Be?
Depends. Many businesses have forms that are too long. Some have forms that are too short. If they are too short, you’ll likely get more leads, but the quality will drop. Too long and you’ll get fewer leads, but with more consistent quality, detail, and reliability. It really depends on your goals, and finding the best method takes a trial-and-error approach. If you need more leads, shorten them up; if you need better leads, make them longer.
Think of it this way: every field in your contact form will drive away some customers. So for every field, ask yourself: “Is having this information worth losing a few leads?”
How Long Does it Take to Generate Leads from Inbound Marketing?
Also depends. Predicting the first lead from inbound marketing is difficult, if not impossible, but leads can be generated with the first article. Inbound marketing, however, is not a quick-fix to your lead problems. It’s a slow-cooker for leads, not a microwave. In all reality, it can take up to three months or more to realize a significant increase in leads, but the leads you get from these efforts will be more effective; they will be quality leads!
Can I Create Inbound Marketing By Myself?
Certainly! You can also do your own accounting, draft your own legal documents, and manage your own human resources. But these are best left to the experts. This is one of the common lead generation questions from CMOs, and using a team that understands the basics of inbound marketing, as well as the principles of good writing, helps establish a consistent pattern of high-quality, focused content.
If you have the company resources or personal background to create top-notch content, then give it a shot. Most companies, however, will benefit from working with an inbound marketing team, especially at the beginning of the process.
Have More Lead Generation Questions? Then Contact 602 Today!
Want to learn more about inbound marketing? Are you a CMO struggling to create high-quality leads for your sales team?
Contact 602 Creative Studio to learn more about the effectiveness of consistent, professional inbound marketing!