If you’re struggling to get your website ranked well on search engines, hiring an SEO company or well-rounded inbound marketing company may be your best bet.
What is SEO?
According to Rand Fishkin, founder of Moz, “Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of the traffic that you earn through the organic results in search engines.”
What Should You Expect from an SEO Company?
Every SEO company will have different processes and procedures for onboarding & servicing clients. Furthermore, those processes and procedures will likely be, and should be, adapted to fit each specific client’s needs and expectations.
However, you should expect certain actions and services to be the standard practice for any SEO Company.
Note: If you’re working with an inbound marketing agency, like 602 Creative Studio, you can expect much than this bare bones approach to Search Engine Optimization.
1. Market Research
When you begin working with an SEO company, they will quickly start working on market research. During this time, they will be studying your specific business, similar businesses, businesses in adjacent markets, and market influencers. They will uncover trends and strive to learn as much as possible about your target audience.
2. Keyword Research
Once the SEO company has conducted ample market research, they will use their findings to build a massive list of potential keywords and keyword phrases for targeting. They will use a keyword planning tool, like HubSpot’s Keyword Planner, to find the most effective keywords & keyword phrases.
3. Kick-Off Meeting
The point of a kick-off meeting is to introduce key players, determine best means of communication, present market research findings and keywords, establish goals, and set deadlines for those goals.
If your working with a complete inbound marketing agency, they will likely provide all of your website and social media content, including well-planned, highly-targeted blog posts and social media publishing.
If you aren’t working with a full-service inbound marketing agency, the SEO company should, at least, provide content suggestions and/or a potential content calendar.
4. On Page SEO
Each and every page within your website should be optimized for search engines. A high quality SEO company will use their expertise and apply all ensure that all of the pages within your website are aligned with on page SEO best practices.
5. Link Building
The more links you have directed to your website; the more search engines will notice. But it’s not as easy as it seems. In fact, it’s quite complicated. A link building strategy should include content, connections, and collaboration.
Have no fear. Your SEO company will provide the guidance and/or services necessary to accomplish link building success.
The means of communication, standards for reporting, and all deadlines should be made clear and agreed upon during kick-off meeting. Open communication and honest reporting should be expected from any SEO company
There is always room for improvement and any highly-detailed report will prove this to be true. Your SEO company should be willing and able to adjust their plan accordingly.
Inbound Marketing & SEO
As mentioned above, an inbound marketing agency will provide a full range of services aimed at not only generating leads and attention, but generating the right kind of leads and attention, through SEO, blogging, and social media management.
An inbound marketing agency will also help you turn those leads in customers by developing high-performance content offers, calls-to-action, and landing pages.