Keyword Research – Tips from an SEO Company

You know that content is king, but do you know where to start.

Creating a game plan for landing pages and blog content can seem like a daunting task, but if you take it step-by-step, it is much easier than you think.

The first step is finding the right keywords. Through basic research and a little inward thinking, you can find the perfect keywords to make your content soar…

Keyword Research Tips from an SEO Company

Start by Looking Inward

This is the foundation of your keyword search. Start by looking at your business or services and make a list of potential words that can be associated with your company. For example, a tire shop will obviously start with “tires.” (Brilliant insight, huh?) But they can go even deeper with “tire repair” “rotation” “wheel balance” or “flat tire.”

Taking a good look at your business and creating a list of relevant keywords, regardless of rankings, potential, and other analytics, is the first step.

Use Google Word Suggestions

When you type a search into Google, the site will automatically bring up suggestions for your search. Use this feature to your advantage. Google offers this feature based on what other people are looking for, so when you see a suggestion that relates to your business, mark it down as a potential keyword for your content. Wordstream, a fellow SEO company, also suggests using an underscore during searches, which Google will fill in with the most relevant or popular words.

Look at Google’s Related Keywords

Want even more suggestions for keywords? Use Google’s related searches. If you sell fishing rods, enter that keyword into Google and scroll down to the very bottom of the page. You’ll find a box titled “Searches related to fishing rods” with eight different suggestions. As of writing this article, Google’s suggestion include “fishing rods for kids,” “fishing rods reviews,” and “bass fishing rods.” Hey, those are three good ideas for a blog post! Once again, you’re using Google to key in on the most popular keywords, or in this case, long-tail keywords…

Put Some Effort into Long-Tail Keywords

If you’re going to do some keyword research, you need to understand the basic concept of “long-tail keywords.” Long-tails are phrases or groups of words that are more specific and detailed. Generally, long-tail keywords are used by a consumer who is deeper in the buying process.

For example, if someone is searching for “Ford F-150,” they may be curious about the new model, looking for basic information, or simply researching the pickup’s history. However, if someone is searching for “2016 Ford F-150 Platinum price,” they are more likely to be seriously considering a purchase. Identifying and locating long-tail keywords helps you target more motivated buyers.

Often the most effective long-tail keywords will be your service plus “in (your town or area).” Going back to our tire shop example, if they were in Lansing Michigan, an obvious long-tail would be “tire repair in Lansing, Michigan.” Simple, right?

Use Research Sources for Gauging a Keyword

The truth is, not all keywords are the same. Some are highly competitive and dominated by major brands.To be frank, you have very little chance of top rankings with these. A car dealership in Billings, Montana has little chance of first-page rankings for “Ford F-150,” but they may have a chance at ranking for “trucks for sale in Billings.”

Determining which keyword is best is often the most challenging task. If you are using HubSpot’s innovative software, then you’ve already got everything you need to find the right keywords. Otherwise, Moz, one of the leading search engine research companies, suggest using four tools, Google Adwords, Google Trends, Microsoft Bing Ad Intelligence, and Wordtracker’s Keyword Demand to gauge the potential for each keyword.

The key (pun intended) is to find words that have high searches with low competition.

What to Expect from an SEO Company

Looking to work with an SEO company? You should expect help with keyword research, on page SEO, off page SEO, analytics reporting, and so much more.

Contact 602 Creative Studio today to learn more about our complete SEO and digital marketing services.


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