Link Building – Tips from an SEO Company

Links are an effective way to enhance your SEO strategy.

The more links you have directed to your site, the more search engines will notice, so generating links has become a major topic among digital marketers and SEO companies.

Links function like a vote. Each one says “yea” to your site, giving search engines a signal that your little piece of the web is worth checking out.

Link Building: Tips from an SEO Company

Link building can be tricky though. In the past, robotic methods that focused on generating thousands of automated links from low-quality sites were the norm.

Now, however, you need a real strategy that involves content, connections, and collaboration…

Quality over Quantity

One good blog article is better than 100 bad blog articles. If you want people to notice your material and link to your site, you have to give them a reason to act. Always focus on quality over quantity and you have the foundation for a fantastic link-building strategy.

Leverage Social Media

Social media is one of the top ways to increase links to your website, so using this free and far-reaching tool is simply a must. According to Moz, a leading search engine research team, social media “signals” (comments, likes, re-tweets, etc) are treated differently by search engines, but they are a factor in the link-building game nonetheless.

Guest Blogging

This is one of the most effective ways to get the quality links you want, but it’s not easy and it can be very time consuming. Essentially, you give a website or blog a piece of content in exchange for a link back to your site. This strategy also helps spread your public perception as an expert in the field, especially if you are guest-blogging on highly regarded sites.

For most guest blogs, you’ll also have control over the “anchor text.” This is the wording that goes into the link, and it’s a factor that search engines give particular importance to.


If you have loyal customers, you have the chance for testimonials. If you have testimonials, you have the chance for link building. Ask your best customers and clients if they would leave a testimonial on local and national rating sites. While they’re at it, would they be kind enough to leave a link to your site? A couple of links on popular review sites can go a long ways.

Internal Links

The goal of link building is to get connections from trusted sites. Why not your own? These types of links will be given a different priority than inbound links, but they will still register on a search engine’s radar. Plus, you always have control of the anchor text. Just be aware that you can’t load your site with internal links; that’s too much like spam, and search engines hate spam!

Respond to Comments

Engagement breeds linking, so the more you respond to comments and interact with your audience, the better your chance for inbound links. The nature of your interaction will depend on your business, but always remember to stay positive and engaging with your audience.

What You Can Expect from an SEO Company?

An SEO company can help with a lot of different campaigns, including link building, blogging, optimization, and more.

If you want to work with a leading SEO company, contact 602 Creative Studio today. We would love to be a part of your link building strategy!


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