With the Internet becoming a part of our lives more and more every day and even every hour, competition for attention is fierce.
The most successful companies show up first in search engines with a little help from Search Engine Optimization.
There is a wealth of information to sift through when it comes to SEO trends and best practices, but this is what you really need to know about on page SEO as only an experienced SEO company can explain.
Why is On Page SEO Important?
Top companies know the tricks to gain the greatest attention for their websites by building their reputations through search engine optimization, widely known as SEO. A better, more well-known, stronger reputation equals more traffic to the site, and more traffic, of course, means more business and more dollars.
As an inbound marketing and SEO company, we can confirm that understanding Google’s algorithm and applying those standards & requirements to your on page seo strategy is critical to your website’s success.
What is On Page SEO?
In search engine optimization, on-page optimization refers to factors that have an impact on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page.
- Examples of on page optimization include actual HTML code, meta tags, keyword placement and keyword density.
On the other hand, off-page optimization refers to factors that have an effect on your website or webpage listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your page.
- Examples of off page optimization include things such as link popularity and page rank.
Both are important factors in reputation and relationship-building for your site and the overall business or organization.
What is Google’s SEO Algorithm?
According to an article from Search Engine Journal, “Google’s newly released 160-page Search Quality Evaluator Guidelines is the most extensive, insightful look into how the Google algorithm works.”
The article by Marc Purtell also states that:
“… based on the importance of a webpage having a high level of trust, there are some new insights on best practices to ensure the trust value is displayed: include author/contributor names and links to bios; cite information with credible sources and link externally to trusted resources; and ensure navigation is intuitive and include universal links to privacy policies, about pages and contact pages.”
On Page SEO Tips for 2016
At this point, you’re aware that Google is constantly changing its algorithm and staying up-to-date is critical to your SEO strategy. These are the most important on page SEO elements for 2016.
1. Quality Content
Individuals coming to your website are looking for information, not gimmicks or sales tactics. Finding out what your viewers are looking for and giving it to them using strong resources is among the best practices. Just like in traditional, in-person businesses, if customers trust you, they are likely to come back. The same principles apply with your websites.
When people need information, they use search engines such as Google. When they do so, they are most likely to enter the search phrase using common, everyday language. However, they will not simply search for one or two words.
These days, Internet users are likely to enter an entire question or phrase into the search engine. Therefore, it is important for you to know what users are looking for and use these long-tail keywords in your content, as the search engine is more likely to find them that way. Remember, competition is fierce, so be specific about the content you are providing without being overly complicated or wordy.
According to Moz, your keywords should be “uniquely valuable”.
The article explains that unique content means that those words, in that order, don’t appear anywhere else on the web. Unique value, he says, refers to the “usefulness and takeaways derived by visitors to the page.”
“Many pages can be ‘valuable’, but few provide a truly unique kind of value – one that can’t be discovered on other pages targeting that phrase.”
3. Outbound Links
Building a solid reputation is one of the most important search engine optimization practices. One way to build the reputation is – in tune with giving your viewers what they are looking for – to provide links to additional quality resources for them.
Not only does that help your viewer, it also makes your website more beneficial, trustworthy and reliable. Just like in common conversation, you might say, “My hairdresser, Jane Doe, told me the best shampoo to use,” the same principles apply on your website. Your hairdresser would be a reliable source in this case, which reinforces readers’ belief that they are getting reliable information. Online, however, not only can you provide the hairdresser’s name, but you can also provide a link to that hairdresser’s site.
4. Inbound Links
With time and as you build your reputation, your site will become one of those reliable sources, and other sites will link to your site for that information. When other organizations link to your sites, the links are known as inbound links, and this is what you want; now, more viewers are coming to your site – leading to an even greater reputation, more links, more shares, more customers, more business, and more dollars.
What Can You Expect from an Inbound Marketing and SEO Company?
An experienced inbound marketing and SEO company like 602 Creative Studio will help you establish a content creation and distribution strategy that brings quality leads to your website and through the sales funnel resulting in measurable customer growth and delight.