What is Twitter?
Twitter came into our world in 2006 and has grown at an incredible rate since launching. According to Wikipedia, “Twitter has more than 500 million users, out of which more than 302 million are active users”. With such great popularity, Twitter offers social media marketers a unique opportunity to get their brand and message across to various customer segments.
The micro blogging site allows you to send out tweets (messages) of 140 characters or less. These tweets can be read by all those who are following you. There is no limit to the number of tweets that you can send, a visual image can accompany your tweet and you can also post a link to your website while you are at it.
How Does Twitter Work?
While using Twitter, social media marketing experts have to use the keywords carefully. These keywords could be your company’s name, your brand name, or words that best describe your business or your industry. Twitter offers the option of using hashtags (keywords preceded by the pound or number sign) that link one tweet to another and can in fact, be used time after time to bring continuity to your tweets. It allows your audience/followers to keep track of your messages and helps you network closely with those followers who retweet your posts. The keywords, handles and hashtags help you in building relationships with loyal followers too.
How Can I Use Twitter to Grow My Business?
With just 140 characters per tweet, Twitter forces you to choose what is the most important aspect of your social media marketing campaign. Whether you are launching a new product, promoting existing products or offering gifts and rewards to repeat customers, you will need to be precise and correct in your tweets.
You can add value to your tweets by sharing a link to your website page that lists more details on new programs. One of the greatest advantages of using Twitter is that you can get great mileage out of your marketing messages by spending just a few minutes on this site.
Twitter can also be quite effective for lead generation as well as help you build lists of prospective customers to whom you can later send direct mails. By keeping your followers engaged through interesting content and visual imagery in your tweets, you are building unconscious links in their minds and ensuring that they stay invested in your ideas.
Following businesses that are leaders and/or influencers in your industry, will help you better understand your target audience and can also help you to form mutually beneficial relationships with those influencers.
Don’t Ignore Twitter
One of the biggest mistakes a business can make is to ignore social media as a marketing tool, especially Twitter. Even those businesses that have existed for years without playing the social media game, risk losing touch with their customers if they avoid using social media to communicate and promote their brand.
Get Help with Social Media Marketing
As a digital marketing agency, our goal is to help businesses develop and promote their brand. If you are interested in utilizing Twitter to grow your business, contact the professional social media marketers at 602 Creative Studio for a free quote today.