can be tough to compete in the complex world of SEO. Many of the most profitable keywords are already dominated by large businesses with huge marketing budgets. However, there are some strategies that you can use to create SEO success, including the all-too-ignored tactic of regional keywords. Wondering what they are and how to take advantage of regional keywords? We’re happy to explain. …
How to Take Advantage of Regional Keywords
What are Regional Keywords?
Before we dive into how to take advantage of regional keywords, we first need to understand exactly what the term means. In many cases, when people hear “regional keywords,” they automatically think of geo-targets, such as towns, neighborhoods, or counties. For example, if you are in New York City but want to target a certain area, you might use regional terms like “Upper East Side” or “Staten Island.” Depending on the area where you live, there can be a wide range of different regional keywords that apply to geo-targets, including neighborhoods that may not be officially listed but everyone in the area is familiar with.
Regional keywords, however, can also be terms and phrases used primarily in your area. A good example here is soda. In the Midwest and Northwest, the term “pop” is frequently used. In the Southeast, “Coke” is often used to describe all sugary carbonated beverages. But in the Southwest and Northeast, “soda” appears to reign supreme.
Perhaps there are different regional phrases that apply to your product or service.
Simple Tips on How to Take Advantage of Regional Keywords
Using regional keywords opens up tremendous opportunity for your content writing and inbound marketing. People not only speak these terms, they often use them when searching in Google or Bing for goods and services.
To take advantage of regional keywords, start by peppering the terms into your content. You can also create entire articles that have a keyword focus based on your local terms.
One good practice is to use geo-target regional keywords in your calls-to-action. For example, you could write something like “if you live in the Smith Hills neighborhood and need quality HVAC services, contact us…” This is just an example, but you get the idea.
Be sure to place these regional keywords in the headers and sub-headers so search engines take notice. With a good strategy, it’s only a matter of time until your business is full of local leads.
We’ll Show You How to Take Advantage of Regional Keywords
To get more advice and support for your online marketing efforts, work with the expert team at 602 Creative Studio.
From defining regional keywords to creating a comprehensive inbound campaign, we’ll help you enhance your online presence.